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This is a guest post by Jon Cooper from Point Blank SEO.
Building relationships is at the heart of link building, because people are the ones giving links, not websites. The newest and hottest way to build relationships in your niche is to engage with them on social media, but we all know how time consuming this can be. Take, for example, twitter. Although an awesome tool to use to talk to influential people in your niche, the hours you spend each day pile up over time.
I recently just started doing SEO for a client who didn’t have a company twitter account, so I had to start from scratch. I didn’t want to spend much time on twitter, but at the same time I wanted to yield it for all it’s worth. Here’s a simple 4-step guide to automating your twitter account to tweet about the things you want, and the best part about it is that it won’t take you more than 15 minutes! Over time, the people/companies in your niche will take notice of your tweets, and this can be the first step to connecting personally with each of them.
1) Identify influential bloggers – they don’t necessarily have to be the cream of the crop in your niche, but rather just the ones you want to start building relationships with. Once you identify them, make a list of all of their RSS feeds in a simple text document.
2) Use Google Alerts – if you’ve never used Google Alerts before, it’s a tool to help you monitor the Web for any keyword or phrase of your choosing. For example, if I wanted to know whenever the phrase “link building contest” was mentioned, I could sign up for a daily Google Alert & get it sent to my email or by RSS feed. In this case, set up a couple alerts and have them be created as RSS feeds. Make sure you add these RSS feeds to your text document list.
3) Combine the feeds – By using RSS Mix, you’re able to combine any number of RSS feeds into just one. This will bypass some of the fees you would have had to pay in the next step.
4) Use Hootsuite to tweet the RSS – Hootsuite is an awesome tool to stay on top of twitter, and luckily for us it’s free to use. Sign up for an account, sync your twitter account, and then add an RSS feed to your account. The RSS feed you’re adding is the combined one we created in step 3. Set it up so each new item is tweeted via your twitter account.
The reason we combined the feeds in step 3 is because Hootsuite’s free plan allows only 2 RSS feeds, so if you wanted to use all of the ones individually through it, you would have to pay $ 6/month.
I don’t recommend this as a full time option for your twitter account, but rather as a great way to get started. By tweeting about the most relevant content in your niche, you have a great chance as being one of the twitter authorities. Also, make sure you’re tweeting about your own content too, whether it’s adding your feed to the mega feed we created in Step 3 or if you’re doing it manually.
If you’d like to keep up to date with the latest news & content on link building and relationship building, add Point Blank SEO to your circles, or follow me on twitter.
Thanks for reading! Be sure to leave any feedback below; I’m dying to hear what you have to say!
Hot off the heels of ROFLcon in NYC the crew kicks some in studio technolust. Darren shares with you his custom twitter tamagotchi bot written in PHP with some sweet RSS parsing, VLC controlling, curl loving nested goodness. Plus guest Jim Louderback, gadget lover and Revision3 stage hand, joins us to talk about all things new media.
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O’Reilly MySQL CE 2011: Jeremy Cole, “Big and Small Data at @Twitter”
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bit.ly Check out these great GoDaddy Hosting Plans! In this Dreamweaver Tutorial by James from www.dreamweavertutorial.co.uk , we will learn how to get a twitter widget, and add twitter to your website, the tutorial will be in Dreamweaver CS4 but will work with any version of Dreamweaver. You will learn how to manipulate the twitter html and learn how to make the twitter extension function best on your website. I hope you enjoy this widget for twitter website tutorial. Any questions, please leave a comment and don’t forget to subscribe! My website www.dreamweavertutorial.co.uk Follow me on Twitter www.twitter.com My RSS Feed for Dreamweaver Tutorial updates: www.dreamweavertutorial.co.uk
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Do not go by the size of the tweet, which is just 140 characters, look at the impact a single tweet can have on your business.
Twitter has slowly but surely gained momentum and is being seen as a great social networking tool that is worth spending valuable time and energy on.
There is a reason this site attracts millions of successful business owners and others. In order to achieve success with Twitter, it is necessary to learn how to use it the right way.
Communication with other Twitter users is done through tweets. When someone follows your tweets, they will see all your updates. You can find individuals or businesses that you would like to keep in touch with. This site allows its users to communicate as often as they wish. You can intimate people whenever there is a new product or service, or even if you just wish to share some interesting information. Businesses and individuals ensure they keep their followers up-to-date. Twitter is almost like a mini blogging platform.
Here is how you can use tweets to achieve success in business:
Look for businesses or people who can be beneficial to you and your business. You may just be looking for some good contacts or people who can be potential clients. Make sure you are not wasting your precious time on Twitter with people who have no interest in your business and will be of no use to you in the future.
Twitter is used by people for different purposes. Some may just use it to make friends and others to improve their businesses. If you belong to the second category, you must keep your followers highly interested in you by offering them valuable information or posting informative links often. This will also attract others who are ahead of you in your niche and give you ample opportunity to connect with them.
Twitter has many applications that can be used by all Twitter users. You can take advantage of them to be in the forefront.
These are just a few of the important Twitter tools and there are many more. While Twitter offers unlimited possibilities, it is necessary to exercise caution. Do not get so caught up with all the tweets you receive that you forget your goals. Reply only to tweets that are of interest to you and may help you further your business interests.
Having said that, it is important to come across as a friendly business person rather than a die-hard salesman! After all, Twitter is a social networking site!
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