Like all things, email marketing has to move along with the times for it to continue having an impact. In terms of ROI, it still remains the most effective marketing channel, offering countless opportunities to communicate with subscribers. However, consumer attitudes and behaviours change as does the technology they use to read them. In this …
With billions of users across the globe, social media is a marketing opportunity not to be missed. No other medium is going to give you access to so many potential customers for free. It has the potential to make your posts go viral, to take your message across the globe and to target consumers in …
Unlike the evil creatures from folklore, hackers are real demons that prowl the shadowy regions of the internet looking for vulnerable victims. Anyone who runs a website is potential prey and if they discover a chink in your armour, they’ll pounce at the opportunity. So, as Halloween approaches, here are some defence against the dark …
Setting up a home-based business is an exciting prospect. It gives you the flexibility to work the hours that suit and, for many, it’s a way to earn a living through indulging a passion. However, your business is only going to thrive if you get enough customers and doing that means you’ll need to put …
When it comes to Linux based hosting, cPanel is the control panel of choice for webmasters, combining unparalleled functionality with ease of use. That said, it has so much to offer that many users never discover all its great features and can miss out on things which make managing your website so much simpler. To …
