Hébergement web, cloud et solutions personnalisées
Great content is essential if you want to sell goods and services online. It’s what informs, advises, and persuades your visitors that buying from you is the right decision. Google, meanwhile, hails high-quality content as its most important ranking factor, enabling content-rich sites to increase their traffic. Content, however, comes in different forms and here, …
Getting visitors to your website can be challenging and expensive, so it is important that your site is optimised to convert as many of them as it can into customers. In this post, we’ll explain what conversions rates are, why they are important and how you can optimise your website to increase your rates and …
In today’s challenging economic climate, having an alternative marketplace in which to promote and sell your products can be a real bonus. If you are a retailer, eBay and Amazon are obvious choices. However, social media sites also offer great opportunities. Instagram is one of the leading platforms that consumers use to discover new brands …
Last year, more than half of UK online sales took place on smartphones and this figure is predicted to rise to 73% by the end of 2021. This significant shift towards mobile shopping means that eCommerce companies need to put their mobile sites at the forefront of their development if they are going to reap …
While internet sales have grown from 2.8% to 17.1% of all retail sales over the last 10 years (source: ONS), having an eCommerce site is no guarantee of success. The tremendous increase in the number of online traders and the sophisticated and expensive techniques many of them use to attract new customers means that competition …
80% of content marketers and 56% of all businesses use email marketing. With an average ROI of £38 for every £1 spent, a staggering 3800%, it’s no surprise that it’s so popular. It’s 40 times more effective at driving new customers than social media and has higher conversion rates than both social media and direct …