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For online business, the website is must and very essential as well as without the help of a website, no one is able to manage the online business. Undoubtedly, online business is now in trend because the business owners have the time flexibility as well as they don't have to go anywhere for working, because for managing the online business, one can host and manage it from his or her place.
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On 23rd May the digital world got swapped with the news of eBay’s data breach which estimated to affect nearly 145 million users. Consider a situation where the site would have faced a DDoS (Distributed Denial of Service attack), it’d … Continue reading
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It can be hard finding a reliable web host that offers the features you need for your site. It can be difficult to wade through the murky waters of web page hosting to find which company will meet your needs. This article will help you!
When considering a prospective hosting service, ask multiple questions about the quality of security, and privacy measures. Websites are a frequent target for attacks, and are susceptible to many other threats. What procedures will a company use to deal with common threats like DDoS attacks? You should ask what the potential risks are for your website if the web host comes under attack.
When you choose a website hosting service, pay the company on a monthly basis rather than in large lump sums. You can’t predict what your business will be or what your host will do in the upcoming months. The quality of the hosting service could decline or your site could expand so much that you have to move it to another server. Unless your host offers your money back if you do not complete your year-long agreement, go with a monthly subscription.
Choose a hosting company that provides the space you need for your website to grow. While HTML doesn’t take up many kilobytes, videos and photographs can. You should have enough space, and room to grow with 100MB.
There are many options available for free website hosting, if you want to reduce costs. Be aware that using these types of hosts will typically mean that advertising appears on your site, and your website’s space will be limited. Use this type of host if you have no other option, but also keep in mind that a more professional look can often be obtained by using a paid host.
Find out if a potential web host offers a money-back guarantee. A 30-day probationary period is typical, allowing you to leave the host and get a full refund within the first month of service. Sometimes the service a host claims to provide is not everything it’s supposed to be.
Try and find a hosting service that has a cPanel. A cPanel allows you to add common applications to your site easily. They are very easy to install and understand. Not to mention, it will help remove a lot of the excess clutter that might go by unnoticed to the non-machine eye and help your website function with less memory and higher speeds.
Look for opportunities to interact with current or past customers of different web page hosting providers, check online discussion boards and communities. When you are able to get information and have your questions answered you are better prepared to make a good decision. After reading the discussions you find in these places, you will most likely find your confidence towards a company is much higher. Customers who currently use the hosting service will usually give you the best information.
Look for a web hosting that has won lots of awards. The awards will give you an idea of their support services and reliability. Having an award is a good indication that the web page hosting company is reliable and has many satisfied customers. Consider web hosts that have won several awards from fans.
You will want to check on the reputation of a hosting company. This is important. Research web hosts to see which have a trustworthy reputation and a long record of good service. The companies that have problems offering quality, consistent service should also stand out.
Decide if your site requirements include a dedicated server. This will give you a lot more bandwidth, along with better security and more storage space for your website. This can let customers have the best experience on your site. Remember, happy customers are return customers.
Look at the website of the web host that interests you. Beware of any hosting company with an unprofessional, poorly designed website. This could indicate a number of problems, from lack of experience to a generally shady operation. A well constructed site shows that they have a good attention when it comes to detail and they have good experience when it comes to web design as well as in terms of HTML.
Picking the right host from the many available choices can feel a bit overwhelming. There’s so many facets to consider, so it’s tough to figure out which company is best. The preceding tips were designed to help point out the factors you should acknowledge and look for from any web host.
When people first open a website, they don’t know that its information has to be stored somewhere. You will have to understand web page hosting to do this. Every website owner needs to know about each different type of web hosting service that there is. This article has a lot of suggestions on how to pick a web host.
Web hosts usually offer add-ons with their packages, the features differ between each host. When looking at different hosts, make sure you’re comparing the level of service that includes the specific feature you require. For example, one host’s low price advantage may disappear when you find that a feature you want is only included on a higher priced package.
Which do you need, shared or dedicated hosting? Shared hosting may create a problem for well-established websites with heavy traffic, as it may mean limited bandwidth or even downtime. You should probably seek a dedicated host, instead.
Choosing a web host which is physically located in the same country as your visitors will boost the speed of your website dramatically. If you target people in the U.K., make sure your hosting company also has a data center there.
Before you go out looking for a new web host, make a list of the attributes that you are seeking. Know what features you need for your site, and see whether each provider can provide these features. This helps you make a decision based on many factors, including price and quality of service, instead of just relying on a cheap company.
You will likely be required by your web host to backup your data. You should definitely back up your data, for the safety of your marketing materials and unique media if nothing else. In case your website or host goes awry, you have all of your data secure and poised for quick relaunch.
One way to save money on website operating costs is to find a free hosting service. This does mean, however, that ads will be appearing on your site, and also your storage space will be limited too. If you don’t want any ads to appear on your site, you should consider paying another site to host your site.
If you are just starting out with your web design efforts, then get a web host which offers good customer support as opposed to anything else. You will, no doubt, have many questions about how the features work. The technical support offered is what is really important, and not the fancier applications.
If you need multiple email addresses for running your site, find out which type of format a web host uses before committing to a plan. You will probably want POP 3. This type of email address is linked to your domain name, and you can access the account from anywhere you need to.
Consider other factors besides price. Be sure to shop around to find all of your options and choices that are available to you. With so many factors to consider, selecting a host just on the price point may leave you wanting features that are not available. Verify that your host will give you all the tools and support you will need.
Familiarize yourself with the safety and security features of a website hosting company before you make your final decision. You need to ensure that they have a strict policy that will protect your site (and your information) from hackers or other online dangers. Server back-up will be a part of the service of a good web host.
Make sure you stay weary of inexpensive web hosts. You may be tempted by the low price, but remember that it may indicate a lack of service. They will have limited customer service, low-quality hardware or other methods of cutting costs, which will impact your website.
Don’t select a host just because it’s the cheapest. A good deal might mean bad service, and less money in the long run! Chances are high that you will end up sacrificing either quality or support, both of which are essentials in any web page hosting company.
As you realize now, there is much that a new website owner is not familiar with. You will be better equipped to make a wise choice in web hosting now that you have the knowledge about what is available. By taking the information given to you in this article and actually applying it, you can pass by trying to host a site yourself and choose a company that is perfect for what you wish to achieve.
Social media is still a greatly misunderstood part of business, as hard as that is to believe. It’s hard to believe that as little as two years ago, companies were rife with arguments about which department would control the social media outreach (even the word, “outreach” hadn’t come into usage) of the firm. Eventually, most people figured out that social media was just another marketing tool, so, in the usual corporate fashion, they hired the youngest workers they could, paid them next to nothing, and turned a blind eye while these workers, many of who had never shaved, or dated, became the sole, unchecked voice of the brand. Lol!
Examples of embarrassing tweets, became the stuff of entire web sites dedicated to foolishness, and bad decisions. Well, get ready for the next evolution of complete moronic thinking.
According to an article on LinkedIn Today (The News and insights you need to know), “Social media managers, it could be time to find a new title. Many employers are honing in on other terms—but don’t worry, your skills are still valuable.”
Overall, jobs with social media in the title grew by 50% over the last year, a much slower rate than in the recent past. Meanwhile, jobs that mention social media in the description, but not the title gained 89%, according to Indeed, the big jobs site. The data covers jobs listed from end of August 2012, to end of August 2013.
The article continues with more bad news:
In the previous year, social media jobs grew twice as fast—by more than 100%. Indeed says that the genre is less seen as a separate entity within an organization and becoming more specific, and sprinkled within many departments.
“We are seeing an increased demand for social savvy candidates across the business – from human resources to product to customer service,” says Amy Crow, Indeed’s communications director. “In addition, we’re seeing this demand span many levels, from executive assistants to senior vice presidents.”
Why? Are all of these positions going to be running haphazard through the internet, saying whatever comes to mind, in 140 character brand-killing bombs?
The article goes on, not really explaining why, or how this will affect brand-building:
There has been debate over these titles before. For Buzzfeed, Rob Fishman argues for the death of the position in online media:
In speaking with higher-ups at outlets old and new, I heard from all of them that social was no longer peripheral, but core to their strategy. Concentrating authority in a single personage no longer made sense; Jennifer Preston, and Liz Heron needed to get Twitter, but so too did reporters like Brian Stelter, and David Carr.
Clearly some social media jobs are not growing at all, and may be even shrinking. Jobs titled Twitter fell by 22% in the last year, Indeed’s analysis shows.
The biggest gain within social media jobs: “social media expert”—yes that’s really a title—which Indeed says experienced a 1,600% growth in the last year. Many of the jobs show up on staffing sites, or oDesk, or are found at auto dealers, and direct marketing firms.
The old saying about too many cooks in the kitchen, sticks around because it is needed to remind corporate decision makers that when you put too many people in charge of one task, it usually goes around, and around until deadlines force the fastest, and least thought out solution. Imagine a committee of over a dozen representatives from every department, trying to decide on one 140 character tweet about a new product.
Decision by committee has never worked. Here’s a funny example (maybe not so funny) on what a committee can do to a simple decision.
So, if job descriptions now call for ALL employees in key positions to have social media savvy, the previous battle of which department owns social media is now replaced with multiple empowered social media people?
As previously mentioned, some brands had to fight their way out of huge embarrassments from improper tweets. While most were explained away as mistakes, most were due to foolishness from people who should know better.
Every single tweet that a brand sends out can make a big impact, positive AND negative because of the viral nature of Twitter. If a tweet is something scandalous, there’s nowhere to hide, and you can bet consumers will jump at the chance to help spread the scandalous tweet all over the web, both on Twitter, and Facebook, just to name two social media channels.
Australian airline Quantas failed to pay attention to bad timing when it invited customers to share their positive response to #QuantasLuxury. Unfortunately, the airline was grounded a day earlier by a labor dispute, standing thousands of flyers. The angry customers, probably still sitting in the airport, took to Twitter, using the hashtag to voice their displeasure. As one tweet put it…
BREAKING NEWS: Quantas introduces #QuantasLuxury class. Same as standard class, but the plane leaves the ground.
Entenmann’s baked goods also neglected to notice that trending hashtags and timing was important for their brand when they tweeted…
Who’s #notguilty about eating all the tasty treats they want?!
Unfortunately, the #notguilty hashtag was tied to the Casey Anthony trial. Consumers saw the blunder as purposeful, and insensitive.
Using trending hashtags to push your tweet is considered a no-no in social media, so when furniture retailer, Habitat abused trending topics to help promote its tweets, it found that using the one of the hashtags for troubles in Iran at the time was not appreciated by anyone.
McDonald’s was another brand that found out a special hashtag could be used against them. Their #McDStories invited people to tweet stories of food poisoning and other unpleasant tweets, mixed into one hashtag space meant to build the brand.
Giving the brand’s voice to the wrong person can cause HUGE brand damage. One of Vodafone’s employees gained access to the Twitter account (according to Vodafone) decided to send out a disgraceful homophobic tweet. To add insult to the massive injury the brand faced, the employee responsible was suspended and not fired.
Detroit automaker, Chrysler, was another victim of hiring the wrong social media manager when a tweet with inappropriate language bashed Detroit drivers. An apology and firing followed.
Kenneth Cole felt he could do this silly little tweeting thing himself and decided to use a little humor in his tweet…
Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.
Considered insensitive by followers, the hashtag belonged to coverage of the bloody revolution going on in Egypt. Humor is a great thing… but it should be funny.
Urban Outfitters met some nasty tweets, accusing them of stealing designs from artists with a single tweet that people felt didn’t really address or even care about the subject. After that tweet, they lost almost 20,000 Twitter follower and #urbanoutfitters was appearing in hateful tweets, along with #thieves.
The height of stupidity award has to go to Mar Jacobs International when they put an intern in charge of their social media. The intern decided to bash the MJ CEO via the company Twitter account.
Of course, any brand is at the mercy of tweets, whether from the company, from consumers, or from the company employees. There are plenty of examples of people being fired for tweeting bad things about employers or using their celebrity with high profile employers to voice personal opinions.
In any company, a certain amount of trust is placed with individuals to do their jobs properly. If the new trend is to encourage many different employees to have free reign on different social media channels, expect many brand disasters. As with PR, or advertising, social media must be controlled by one person with the knowledge, experience, and maturity to know what is best for the brand.
Social media is just the use of certain internet tools. It does not fall on young people, with the feeling that they have a web savvy older workers couldn’t possibly have. Any tool can be learned, and, in the right hands, used properly. Think about that when hiring a social media manager!
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DDoS Distributive denial of service attacks has been just like nightmares for any network administrator, access provider and security specialist. These attacks come and work instantly, slow down your network, take their control and slowly jammed them.
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