Over the last couple of weeks, our Hosting and Tech Newsletter has covered two different stories about organisations that have got into hot water because of email data breaches. In this post, we’ll look at the potential security issues involved in sending emails and explain how you can prevent your organisation falling foul of regulatory …
May 21, 2013 — One of the biggest mistakes that small business owners, or even managers for that matter, make is that they will treat their employees like “paid help” and not like they are a member of your team. There are steps you can take to prevent turning your employees against you, and amazingly – giving raises is not the answer.
Keep on reading: 5 Steps to Prevent Negativity Within Your Organization
My first job with a magazine was eye opening. Back then, there was a staff of proofreaders to make sure there were no typos or grammatical mistakes, as opposed to now, where proofreading is now longer a priority. One weakness most magazines and newspapers had and still have, is no attention to how covers and spreads are laid out. The disasters that occur are hilarious and horrifying.
At my first job, one of my duties was helping the managing editor lay out the magazine on a wall with a grid made by black tape. I was to make copies of every page and every ad at 50% so they could be assigned a spot in the magazine. This story goes here, that ad goes there, etc. and so forth. It was a sort of puzzle-fitting and it took hours every night as the magazine grew to completion. It was tedious work and the layout changed every night, sometimes three, four or ten times as ad space was booked, stories were cut down or expanded. The managing editor and I were bleary-eyed when we would finally call it a night.
Often, one of the changes we’d have to catch was the placement of the ads in relation to other ads or the editorial that faced the ad. “Here’s a spread with a DeBeers diamonds facing a Cadillac ad that says it’s the diamond of automobiles, right after an ad for diamond jewelry,” I commented during one lay out session, forcing us to start the puzzle-fitting all over again.
These days, this practice doesn’t go on. Publishers want it out fast, putting ten pounds of crap into a five pound bag, underestimating the intelligence of their customers, assuming they can’t or won’t notice the printed mistakes in the struggling medium of print. But, people do notice and that’s where these gems come in.
(Above) Since most people lay down a magazine, open to the page they are reading, it’s usually a good idea to make sure the back cover compliments the front cover. (Below) Dream vacation, vacation horror and a man looking on, screaming. What a layout disaster!
Did no one notice the word formed by the reflection? Major fail!
A spread has the potential for a disaster. Look at how facing pages are laid out.
Once again, ignoring the placement of stories and ads leads to embarrassment.
Oh, YIKES! Facing ads form one big visual image. Are the people in different ads facing each other, mixing emotions or pooping in another’s drink?
When you start covering part of your logo, you should probably take a second look, as the people at Where magazine did not. Maybe it’s just a design makeover relaunch?
(Lower left) Oh, how every good photographer looks for the special moment to catch a shot like this. When you buy the wrong shot, just pay for a little Photoshop work… unless you hate that politician.
Someone was asleep from design to printing. It’s one thing that proofreaders have been removed from the process of publishing quality but “rapefruit,” “click here” in a print ad, and forgetting to insert a major headline? Honestly! Were people fired after these fails?
When you are the advertiser, you should be stricter about ad placement. Then again, they say any advertising beyond what is paid for is “good advertising.” Still, a McDonald’s ad on a public bathroom reading “worth the mess” is a classic fail.
Another consideration is WHERE your ad will be posted. Think of the environment, texture, the surroundings and how will your ad look once posted.
A brilliant use of two billboards is to double the focus time for a single message.
Although the top ad uses a fake ad to back up the message, the bottom ad uses guerilla marketing to take advantage of other real ads to drive it’s message.
Ambient ads make use of the environment around them. An open eye and an open mind create a great mix of two or more existing things to make a strong ad.
It’s rare that the blunders shown in the beginning of the article can become a winning ad or message but there are people who have a creative sense, and see possibilities all around them. In any media, be it print or digital, it’s important to remember how people will view posters, billboards, spreads in newspapers and magazines. See the bigger picture and design for success.
When you have launched your web site and have put all the effort to make it look great and have established a niche audience, maintaining and keeping it visible and visited is one huge priority. Getting your account suspended for any reason is one big challenge. To prevent your account from being suspended, here are some tips you can follow:
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Although a website owner may feel secure upon registering a domain name, many don’t realize that domains are subject to hijacking. Domain hijacking, or domain theft, is a prevalent nuisance that is on the increase. Hackers need not to even access the target web server to create havoc.
The process of hijacking a website really doesn’t require a lot of knowledge or even effort. There are various methods hackers use to hijack domains such as launching Trojan viruses, illegitimately acquiring login information or utilizing software to hack into a web hosting account to reconfigure ownership information. Once hackers gain access to the targeted web server’s control panel, the chaos and headaches begins for website owners.
While most domain hijacking attacks are illicit, large companies take advantage of their branding leverage citing copyright infringements. By doing so allows more established companies to legally “hijack” specific domains. Unfortunately, small companies simply don’t have the necessary resources to defend their domains when toppled by a larger company with the same resources readily available to combat legal battles.
Locking the Hijacking Tool Shed
The truth is hijacking of a domain doesn’t take an arsenal of tools to access an authorized account. The two basic items needed to hijack a domain is the target domain’s registrar name and the administrative e-mail address for the target domain. Upon accessing these two essential items, hackers can easily hijack a domain without the knowledge of the authorized owner. Website owners often don’t realize that this information is available online for the public to view by visiting www.whois.com. A simple search can reveal the imperative information needed to hijack a domain, however, it’s possible to thwart hacking attempt by opting for a private domain registration.
A private domain registration allows website owners to hide vital information such as personal details including name and administrative e-mail address. So, when a potential hacker looks up the domain on WHOIS, the information is hidden from public view. It’s strongly recommended that website owners take the proactive security measures and choose to hide such details to thwart hijacking attempts.
Additionally, website owners should always inquire about the respective registrar’s security policy. Also, ask about domain locking options as most registrars provide the feature to prevent unauthorized security breaches.
An Ounce of Prevention
Perhaps the best way to protect a domain name from being hijacked, aside from the above suggestions, is to opt for a reliable and trust-worthy provider. Remember that usually you get what you pay for, so if a proven legit provider costs a few dollars more, it’s worth the extra cost to protect your domain name from hijacking attempts. The initial proactive security costs are a well-worth investment, especially when compared to trying to undo the chaos created by a successful hacking mission.