Google has removed a very nasty penalty (or maybe penalties?) from a key website within my empire. Now that the penalty is gone, this particular site now ranks very well for the keywords I’ve been targeting for about 3 years.
I should be celebrating, but I’m not.
The way I see it, big G shouldn’t have implemented those silly penalties in the first place. I’m certain the reason they decided to drop these penalties was because they realized sites with top notch content were being penalized so heavily that they could no longer be found in the top 100 for targeted keywords and keyphrases. What really bugs me is that it took them so long to realize that those penalties were…well…stupid. Google has some very smart people working at the Googleplex, so I guess I’m just very disappointed.
Webmasters Still Obsessed with PageRank
Matt Cutts blogged about the expired penalties on July 24th. At the time of this blog post, there were 245 comments. Most of the comments were about the latest PageRank update. So far, hardly anyone has been interested in discussing the expiration of penalties, even though that’s the most significant Google SERP’s-related news I’ve read in some time. PageRank is pretty much meaningless these days, yet site owners still obsess over it. I guess all those commenters own directories.