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While there are improvement tweaks and must-have website features that most online shop owners are aware of, there are some less well-known ways to improve your store that can also be of considerable benefit, helping you improve trust, SEO, user experience and, ultimately, sales. Here, we offer seven secret tips to improve your online shop. …
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Great content is essential if you want to sell goods and services online. It’s what informs, advises, and persuades your visitors that buying from you is the right decision. Google, meanwhile, hails high-quality content as its most important ranking factor, enabling content-rich sites to increase their traffic. Content, however, comes in different forms and here, …
With no end to the lockdown currently in sight, many owners are rightly concerned about the impact coronavirus is having on their businesses. The statistics shown here, drawn from a range of sources, reveal how the pandemic is affecting eCommerce and online marketing. Though most of what they reveal isn’t positive news, there are areas …
In today’s challenging economic climate, having an alternative marketplace in which to promote and sell your products can be a real bonus. If you are a retailer, eBay and Amazon are obvious choices. However, social media sites also offer great opportunities. Instagram is one of the leading platforms that consumers use to discover new brands …