New Oneupweb study shows that only 17% of the largest Internet retailers using Search Engine Optimization Now
Lake Leelanau, MI (PRWeb) October 12, 2005 –
Eighty-three percent of the top 100 Internet Retailer Magazine sites are not fully using search engine optimization and marketing, missing profitable opportunities and risk losing market share, according to a new study by Oneupweb, the trusted leader in Search Engine Optimization (SEO) and marketing (SEM). There is still money on the table: Internet Retailer Study 2005 can be downloaded at Oneupweb.com
“Although the study shows that more sites are using Search Engine Optimization overall,” says Oneupweb CEO Lisa Wehr, “sites are not sophisticated techniques combined with a well-developed content used. And that is the crucial strategy better positions in search engine results pages, more visibility, higher conversion rates and stronger market share. “brings
Oneupweb studied each site meta tags, site architecture, keywords, content and other tactics that may affect the sites ability to be spidered by search engines and good position on search engine results pages (SERPs).
of the top 100 Internet Retailer magazine sites, Oneupweb found:
17% well optimized (in 2004, 12%)
25% moderately optimized (in 1904, 23%)
35% nominally optimized (in 2004, 29%)
23% not optimized (in 1904, 36%)
It has long been established that there is a strong correlation between website optimization and search engine positioning, traffic and conversions. (See Oneupweb’s Target Google Top Ten to sell online.) Therefore, Oneupweb found 89 percent of the well-optimized sites positioned on the first three pages of results for searches of their respective keywords-52 percent appeared on the first page of results. By comparison, Oneupweb found that only four percent of sites not optimized appeared in the first through third SERPs.
Search engine success is not a great mystery, “says Megan Dwyer, Research Manager at Oneupweb. “As you get higher in the results pages, your visitors increase and you make more profit. The most effective method for this kind of success drive search engine optimization and marketing. It is surprising that ten years in the Internet boom, there are so many companies that are not targeted marketing dollars where they show highest return on their investment. “
Oneupweb also examined the level at which these companies were using paid search (or “sponsored links”), moderately-optimized sites found that the highest percentage of paid search marketing (68 percent) and had about 53 percent of the well-optimized sites are using paid search.
Oneupweb examined which of the companies had an analytics tool to track and measure their website traffic and online campaigns conducted. While Oneupweb found evidence of marketing analytics at every level (and at very high rates with well-optimized sites), it was surprising to find that sites with a nominal or no optimization optimization analytics were respectively 28 percent and 21 percent.
“This study tells us one important lesson: There’s tons of opportunity for companies to make substantial profits online by implementing search engine optimization and marketing to achieve,” says Wehr. “The search spark has grown into a steady flame and it’s only a matter of time until a wildfire.”
Oneupweb, the trusted leader in Search Engine Optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in custom tailored strategies that natural search engine optimization, paid search engine marketing, search engine user behavior, PR optimization and marketing analytics designed for superior returns deliver underinvestment. Oneupweb publishes the leading search engine marketing newsletter OneUpNews so that readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Equifax, Motorola, Avery Dennison, Maritz, Kimberly-Clark, JC Whitney, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company based in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.
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