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From multinationals to local micro-businesses, social media opens up a world of opportunities that just aren’t possible in any other medium. While websites, messaging apps, broadcasting and even printed media all have their uses, none of them has such a wide reach or the potential for user engagement. That said, marketing on the various platforms …
The post 5 Common Social Media Marketing Mistakes first appeared on Web Hosting UK Blog.
A domain name is the identity of your website and loosing the online identity can cause severe and costly damage.
However, do not make these mistakes when registering your domain name.
Click here to download the full report on how to avoid domain registration mistakes.
You know how a business owner hires someone to create a website for their company and then after a few years, the person (or company) who created the website disappears for whatever reason? The person or company may have moved out of the area; the person might get another job; or they may be out of business.
Then unknowingly, the web domain registration expires and is automatically, electronically gobbled up by opportunistic domain squatters. These domain squatters then register the expired domain in hopes that the original owner will be highly motivated to purchase the domain name at a much higher asking price. Usually, squatters might ask for $ 200 to $ 2000. Sometimes, it could even be much more.
So what should you do instead if you have not registered the domain yet? Just go to one of the best domain registration services below and register the domain yourself.
Did someone else register your domain name for you? A webdesigner or web host perhaps has done it for you. That’s fine, but you’ll want to check a few things. Find out what you should do next.
You are working real hard to beat your online competitors, search the entire internet for your targeted audience, calling all your suppliers bargaining for the lowest cost price so that you can have a much competitive pricing, but be sure you have not missed your domain renewal notice, you should always renew your domain on time to avoid loosing your business.
There are various ways to keep your domain name safe.
You only should pay extra for a premium domain name, i.e the domain has been registered by somebody else so they can sell at higher price. A domain name is a domain name. You pay to reserve the name on yearly basis. By paying $ 35/year instead of $ 12/year does not give you:
Registering your domain name is usually safe, but as with anything, there are some folks who may try to scam you. Here are two things to watch out for:
What else should you know about domain registration? There are tons of strategies about domain registration that we want to share, but we would not be able to fit them all here. Download the reports and guides; and to subscribe to the newsletter below.
A compare website hosting question:
Sorry did not add a text before. And thanks even for trying to help even then.:) Here it is…
There are so many web hosting companies to choose from. It is very hard to figure out whether web hosting you have chosen will be really good, you have to be sure what you pay for!
I remember my first time when I was trying to find good, reliable web hosting for reasonable price. All web hosting companies said they are the best, so the only way to find out which one would be good was to sign up and check, but it took a long time and a lot of money.
Based on our tests we have created TOP 3 Web Hosting Companies. They are really good, affordable and worth the money. We have tested it and we guarantee that it is good.Number 1:
(1st)
Very good and reliable web hosting which is easy to understand. It is for sure one of the fastest and most affordable web hosting. And it is really reasonable that it has award Best Business Hosting 2008! It is good for all business types. What you can be sure of- if you want to find hosting for your business site (1st)is what you need!
Guarantee: 30-90 days money back (depends on what kind of hosting you will choose)
Service: 24/7
Price: Starts from .00Number 2:
(2nd)
It is nice and just with one look you can understand it. Very seldom you can find free domain for life, usually it will costs you or even more per year. But (2nd)
offers you a free Domain for life. (2nd)
uses the highest quality server hardware & components. (2nd) is very simple to use. It will not be hard for beginners to understand.
Guarantee: 30 days money back
Service: 24/7
Price: .95Number 3:
(3rd)
It is one of the most popular web hosting company with more than 5 millions web pages. It may be hard for beginners to understand the system and the minus is that compare with( 1st)and (2nd) it puts as many users as possible on one server. So that is why it may be a little bit slower than other two web hosting companies. But this is one of the most economical web hosting. What is really good, if you own or you want to own a website, you can sign up for
(1st)and you can find all you need, start from web hosting till all business solutions for good prices.
Guarantee: 90 days money back
Service: 24/7
Price: .99
Answer: Based on your query, why not try Fatcow. If you need an “unlimited” hosting package, we highly recommend you go with Fatcow. Do not forget to do a search for Fatcow review to see what we mean. Fatcow gives free domain, unlimited bandwidth, unlimited storage, unlimited add-on domains, friendly Sitebuilder and much more for such a low price. You can get Fatcow for only $ 4.67/month using the coupon below.
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Feel free to leave a comment in the box below.
Online shopping isn’t just the domain of eCommerce giants like Amazon and eBay. According to a study conducted by UPS, 70 percent of shoppers prefer to visit their favorite retailer online. With that in mind, no online store—regardless of its size—can afford to ignore eCommerce marketing.
That said, far too many small businesses commit mistakes that could potentially doom their eCommerce sites long-term. Fortunately, we’ve not only identified the four most common missteps made by online business owners, but also ways to avoid them.
Too Many Choices
If you drove by a restaurant that served sushi, hamburgers, Tex-Mex and Indian food, would you think it did any of this well? The same principle applies to selling online. To be competitive in a $ 1.5 trillion global eCommerce market, you can’t be average, you must be great. You are competing not only against corporations that sell products by the thousands and can survive on much smaller margins, but also against foreign companies with low labor costs that can do what you do for half the price.
Besides diluting your competitive advantage, over-diversifying your product offerings eats up valuable capital in stock that may or may not sell. Identify your core business niche and build your eCommerce marketing strategy around that one category. Later, when you have built your brand and carved out a place for yourself, you can consider expanding your offerings.
Difficult Checkout Process
Sales are the entire purpose of your eCommerce site, so why make it difficult to complete a transaction? According to British research company Baymard Institute, 67 percent of online shopping carts are abandoned, meaning people add items to their carts, but do not or cannot complete the purchase. So, how can you prevent that?
If you make it easy for a customer to find a product, you make it easy for him or her to buy the product. Make sure your site has an intuitive navigation menu that reduces the number of clicks it takes for customers to find what they’re looking for. From there, creating a shopping cart that doesn’t make people jump through hoops is key. Asking customers for unnecessary information will make customers abandon what’s in their cart, as will a bad checkout design. Keep the process simple with easy navigation and only one checkout page.
Adding SEO as an Afterthought
eCommerce search engine optimization is critical to attracting new customers, but too many small businesses only think of integrating it into their strategy once they have already built a site. SEO entails more than just the use of keywords, it includes:
Since SEO encompasses virtually the entire site, it ties into why narrowing down a niche is so important for your company, since it will help you identify the keywords that will be most useful for your site. By optimizing your site based on your offering and what people are searching, you’re ultimately bringing in new audiences and building your customer base.
Ignoring Valuable Data
What do you know about your customers? When consumers shop in person, you learn many things about them, such as their age and gender, and can naturally build a bond with them based on these indicators. Online, every consumer appears the same, so it’s more difficult to build the kind of brand loyalty that leads to repeat business. Here are a few options for comprehensive data capture that will help you to cultivate the type of profile that allows you to send personalized recommendations and offers to create repeat customers.
Remember that when it comes to online shopping, you aren’t the only store in town, as a customer has literally thousands of places to shop on the Web. If you avoid the mistakes outlined above and develop an effective eCommerce marketing strategy, your online B2C sales stand to become very lucrative.
When looking to host an eCommerce site, factors like a private SSL certificate and having a dedicated IP are key to your site’s success. Having a dedicated IP as well as an SSL certificate for your site will make your customers feel safe because it protects their sensitive data, like personal information and credit card numbers. SSL certificates require dedicated IP’s and luckily our web hosting plans offer that across the board. We’re compatible with all online stores and offer easy-install shopping carts, SSL certificates, and your very own dedicated servers.
Going through a series of portfolios, we often notice the same pattern of aesthetically poor design cropping up time and again. A designer should be concerned about the way content is perceived. Hence, analysing your mistakes and trying to fix it is vital.
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At some point in your life you may need to deliver training. This could be part of your daily job in a corporate IT department or you may build a side career as a Certified Trainer like me. It is also hard to keep people in the training, both physically – they may not show up – and mentally – they may be engaged in astral projection. Do not make it even harder by avoiding these mistakes.
First, do not try to make a “confection” training to ease your job, instead try to go on with a “boutique” training. Your users will have different levels of knowledge and you will need to arrange your training accordingly. You cannot deliver the same Microsoft Excel training to the employees in the financial department and the employees in the human resources department. Employees in the financial department will be using a lot of Excel in their daily tasks and most probably mastered it because it is one of their core applications in their daily jobs. On the other hand the HR employees will go so far about goal seeking or working with multiple workbooks, because their core HR application is different. By knowing your audience, you will be able to keep the sessions running smoothly, rather than jumping back and forth with the concepts that some people know and some do not.
To warm up people, most trainers fall into the company-talk trap to warm up the people. Company-talk is about speaking too much, in some cases giving too much personal opinions about the company. This can be about the company the trainer is an employee of or a totally different company, such as Microsoft in my case. People are in the same room with you because they want to learn certain skills to keep themselves productive. Instead of speaking about the company, I advise the trainers to talk about how people can benefit: if it is an application training, show them how the application will help them in their day to day tasks, if it is a security training, tell them about the recent user data breaches that big companies such as Adobe, LinkedIn, Target, Snapchat faced.
Some people in the training room will be thinking that they know everything and there is nothing for them to learn. As trainers, we cannot deny the fact that some users are more knowledgeable than the others. But we have to tell them explicitly that they are also vulnerable too. To draw their attention, I advise to give real life examples of creative attacks which target the human element rather than systems. This can be dropping USB drives in the company, phishing scams and the like. If you can get company approval and perform an in-house security test and include in your training, this will be even better.
It is also very important to choose the right trainer for the in-house training. It is no secret that IT people are not as good as sales or HR people in communication. In IT training, you need to have a trainer that is a good communicator, has a deep technical knowledge and can convey this information. When conveying this information, he should not forget that the people in the room are end users, in an engaging manner. If you are delivering security training and you speak about proxy servers, IP addresses, ports and firewalls, then be sure that you lost the classroom. I have seen a Microsoft Outlook trainer who was talking about e-mail domains, relay addresses and MX records when the audience did not know how to use the calendar to invite people to meetings.
When preparing your IT staff for the in-house training, select a few people who are willing to give training and monitor their performance as trainers. You may find that some of them become better than the out-of-company trainers. You may also ask sales and HR people, who are used to prepare presentation materials and who are used to speak in front of people, to assist your IT staff in preparing for the training.
