Hébergement web, cloud et solutions personnalisées
November 4, 2013 — Microsoft saw the largest gains in Netcraft’s November web server survey, adding 13.2 million sites to increase its market share by 1.15 percentage points. In the November 2013 web server survey, Netcraft received responses from 785,293,473 sites, more than 18 million sites from October’s survey.
Keep on reading: Microsoft Sees Largest Gains in Netcraft November Web Server Survey
In the past few years, the web hosting industry has continued a trend of mergers and acquisitions. Today, there are several major names that dominate the marketplace and have marketing budgets that seem impossible to match.
However, the success of large enterprises does not mean there is no room for smaller businesses and new companies entering the web hosting market. In fact, with an intelligent marketing strategy, even the smallest companies can compete with larger organizations.
At HostingCon 2013, you can discover the benefits of developing a “big strategy” for your business in a session designed to help you win more business. “The Big Strategy Advantage: How to Outcompete and Out Earn Your Largest Rivals,” is a marketing session that will help you create and implement a marketing strategy that focuses on the core of what your business does and, most importantly, what you do differently from your largest competitors.
The importance of strategy
In an attempt to connect with more customers and attract them to your company, you could spend hundreds of hours experimenting with many different types of marketing.
These could include:
These activities can then be extended across two areas: attracting new prospects and marketing services to existing customers.
However, your larger competitors have a bigger budget to work with and, when it comes to a wide-reaching marketing campaign, are better able to leverage multiple marketing methods at once. According to Gartner, companies spent an average of 10.4% of their overall revenue on marketing in 2012. The reality is that, for a larger organization, this ten percent is substantially more than their smaller counterparts can spend.
Smaller web hosting companies have an advantage, but not one based on budget. You can have the advantage of strategy.
In the simplest terms, a good marketing strategy will focus on a specific range of techniques and a small number of core reasons customers should choose you. Perhaps you offer hosting at a lower price. Maybe you are providing specialized services for niche audiences. Or maybe you provide more responsive customer service than your largest competitors.
Your marketing strategy must identify these benefits and focus on marketing them consistently. By staying focused and spending your budget where it is most effective, you can achieve impressive growth by adopting a “big strategy” for your small business.
Develop a big strategy at HostingCon 2013
What makes a good marketing strategy? Which marketing methods should you focus on to achieve the best return on investment? How can you find the unique aspects of your business that make you stand out from your rivals?
“The Big Strategy Advantage: How to Outcompete and Out Earn Your Largest Rivals” answers all these questions and more. Led by Tony Collins, President at TurningPoint Strategy, this inspiring session shares the stories of companies that maximized their revenue and success, despite working with limited resources. The session is a fantastic opportunity to rethink the way you approach marketing and begin designing a strategy that will lead to more growth for your business.
“The Big Strategy Advantage: How to Outcompete and Out Earn Your Largest Rivals” takes place on Monday, June 17th at 10:00am.
To attend HostingCon 2013, register now.
For all the latest HostingCon news and information, visit HostingCon – Premier Industry Conference and Trade Show for Web Hosting and Cloud Service Providers
New Oneupweb study shows that only 17% of the largest Internet retailers using Search Engine Optimization Now
Lake Leelanau, MI (PRWeb) October 12, 2005 –
Eighty-three percent of the top 100 Internet Retailer Magazine sites are not fully using search engine optimization and marketing, missing profitable opportunities and risk losing market share, according to a new study by Oneupweb, the trusted leader in Search Engine Optimization (SEO) and marketing (SEM). There is still money on the table: Internet Retailer Study 2005 can be downloaded at Oneupweb.com
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“Although the study shows that more sites are using Search Engine Optimization overall,” says Oneupweb CEO Lisa Wehr, “sites are not sophisticated techniques combined with a well-developed content used. And that is the crucial strategy better positions in search engine results pages, more visibility, higher conversion rates and stronger market share. “
bringsOneupweb studied each site meta tags, site architecture, keywords, content and other tactics that may affect the sites ability to be spidered by search engines and good position on search engine results pages (SERPs).
of the top 100 Internet Retailer magazine sites, Oneupweb found:
It has long been established that there is a strong correlation between website optimization and search engine positioning, traffic and conversions. (See Oneupweb’s Target Google Top Ten to sell online.) Therefore, Oneupweb found 89 percent of the well-optimized sites positioned on the first three pages of results for searches of their respective keywords-52 percent appeared on the first page of results. By comparison, Oneupweb found that only four percent of sites not optimized appeared in the first through third SERPs.
Search engine success is not a great mystery, “says Megan Dwyer, Research Manager at Oneupweb. “As you get higher in the results pages, your visitors increase and you make more profit. The most effective method for this kind of success drive search engine optimization and marketing. It is surprising that ten years in the Internet boom, there are so many companies that are not targeted marketing dollars where they show highest return on their investment. “
Oneupweb also examined the level at which these companies were using paid search (or “sponsored links”), moderately-optimized sites found that the highest percentage of paid search marketing (68 percent) and had about 53 percent of the well-optimized sites are using paid search.
Oneupweb examined which of the companies had an analytics tool to track and measure their website traffic and online campaigns conducted. While Oneupweb found evidence of marketing analytics at every level (and at very high rates with well-optimized sites), it was surprising to find that sites with a nominal or no optimization optimization analytics were respectively 28 percent and 21 percent.
“This study tells us one important lesson: There’s tons of opportunity for companies to make substantial profits online by implementing search engine optimization and marketing to achieve,” says Wehr. “The search spark has grown into a steady flame and it’s only a matter of time until a wildfire.”
About Oneupweb
Oneupweb, the trusted leader in Search Engine Optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in custom tailored strategies that natural search engine optimization, paid search engine marketing, search engine user behavior, PR optimization and marketing analytics designed for superior returns deliver underinvestment. Oneupweb publishes the leading search engine marketing newsletter OneUpNews so that readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Equifax, Motorola, Avery Dennison, Maritz, Kimberly-Clark, JC Whitney, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company based in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.
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