Analysing big data gives companies insights that can have immediate and dramatic impact on their business, and this is why so many companies are now doing it. Having those insights gives you the edge over your competitors and provides a more complete picture of your business. However, to carry out big data analytics you need …
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QR codes, NFC and Augmented Reality (AR) have come a long way from their intended use thanks to the imagination and innovation of the people who use them. They have blazed trails on the web that is a boon to everyone who leans heavily on the internet, social media and promoting their business via digital means. There are those who say QR codes are dead. Obviously, judging from the news on QR codes that comes out every day, the nay-sayers’ careers in tech and social media are dead. Just check out this amazing collection of recent scanning world news!
Real Glass Google Glass Competitor?
Afraid of wearing Google Glass in public because people wearing them are being assaulted? WeON Glasses are the first-ever glasses — optical or sunglasses — which interact with your smartphone or tablet. They offer you several functions, such as notifications, remote control, alerts in case of loss and customization (sort of the poor person’s Google Glass).
All of this is possible because WeON Glasses incorporate a Bluetooth 4.0 chip, a battery, a multi-color LED set, a buzzer and two buttons. All these components are inserted into one of the frame temples. But you will be the only one that knows it, because WeON Glasses boast a fashionable and appealing design, whether used as optical glasses or as sunglasses.
Shipping June 14th, 2014, according to their website, 2014. Pre-order is 125 Euros.
You’re Not Drunk… it’s Augmented Reality!
BallerStatus.com – To celebrate the brand’s rich history, which dates back to 1795, Jose Cuervo has rolled out a new app called History In A Bottle, allowing users to explore the journey that Cuervo family traveled.
Upon downloading the app, you can hover your phone over a bottle of Cuervo Tradicional Silver or Reposado to unlock an augmented reality history lesson inside, from the volcanic eruption that enriched the soil for Cuervo’s agave plants, to the celebration of Cinco de Mayo 67 years later, to the heroic actions of Cuervo to relieve America from Prohibition’s dry spell, to the invention of the Margarita and its inspiration of bikini volleyball.
Areal: Augmented Reality App
Areal is a leading augmented reality app for mobile devices across all platforms.Bridging the gap between the print and digital mediums Areal’s has the best in class AR engine which turns any smartphone into an active scanner for all AR based contents. You can find all your interests like the prints & magazines with extra contents that breaths into action on your devices. Areal also provides users information over the horizon on various interests, mapping the world in augmented reality. The free Areal app is downloadable from Google’s Play Store for any Smartphone and Tablet device.
QR Codes Aide Goodwill Charities
Orange County Business Journal – Goodwill of Orange County on Tuesday revealed redesigned donation bins that include more high-tech features. The bins, dubbed “Smile Box,” allow donors to scan a QR code with their phones to obtain a receipt. They also have sensors that alert Goodwill when they have reached capacity.
There are currently two bins placed, one at an Albertsons store in Orange and Rancho Santa Margarita. A total of 20 are expected to be installed locally by the end of the year.
Holly Hogwarts! Living Snapshots?
Will digital frames make this obsolete or would pictures and their audio going 24/7 drive people in the house insane?
My Social Book Needs a Little Help From QR Codes
While the previous Fuji Film, AR story would be great for My Social Book, users who want to use the printed volume of their 2013 timeline, planting QR codes on posts now will make for a better book for 2014!
What they don’t mention is that images don’t fly off the page nor are they videos. This is where QR codes come into play (Read more here).
600K New mWallet Downloads in the Last Month
Pymnts.com – ISIS mobile wallet- a joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless launched in November of 2013 — allows customers packing a NFC-enabled Android handset, a special SIM and the right app to make contactless payments at tens of thousands of merchant locations nationwide. The mWallet is now supported by 68 smartphones and comes preloaded on 14 mobile devices. It is even available on phone not equipped with NFC–though in that case a special a specially-designed sleeve must be purchased separately.
Cymplifi is in Augmented Reality Fashion!
Why even buy clothes? Shouldn’t we have AR outfits? The best thing about this app is you can destroy lives by making unlikely people dress in inappropriate outfits!
Afraid of GMOs? Try QRC’s for Food Info
Mobile Commerce News – The Black Restaurant Group which owns such businesses as Republic, as well as Pearl Dive Oyster Palace, and BlackSalt Fish Market & Restaurant, has now offered the complete traceability experience to consumers, and the interest in these QRcodes has come flooding back. A scan of these barcodes now allows a customer to be able to identify the specific type of fish, as well as understand where it was caught, when, and through what means and forms of equipment.
The menus and seafood cases from the company are now all lined with these quick response codes, which give customers the opportunity to know exactly what is being sold to them, right down to the individuals who caught the seafood in the first place. Through this feature, consumers no longer need to rely on labeling that is either very poor or that is difficult to interpret.
Consumers can also scan these QR codes to be confident in knowing that they are buying what the label says. This, according to the fishmonger, M.J. Gimbar, is quite revolutionary, as it has become quite a common practice among others in the industry to swap and substitute without telling the consumer.
Many organic produce growers are also using QR codes for their packaging to inform and engage customers.
But… It’s Already ON the Web!
Strange QR new comes out of China this week. Chinese social media site RenRen is giving users the ability to create a personal, animated QR code for their profile page, which they can use to let contacts add them quickly to their friends list.
RenRen, which has more than 200million active users,is starting fairly quickly with this rollout. Users can choose from a gallery of 25 animations that are then combined with their profile data to create their individual code.
“RenRen users can scan the QR code to add that person as a friend,” the company explained to NFC World+. “Also, they can be shared as a news feed on RenRen. People can read the codes with a scanner on a smartphone.”
This is a cool animated gif, QR code that flashes and will give people convulsions before they can load their scanning software onto their device. I assume it can be scanned, even though the code inverts itself very quickly (my Android phone wouldn’t scan either code on my desktop screen — does it work for you?). The big question is; if it’s on the profile page, on the web (because it’s an animated gif), why would anyone need to scan it to… see your profile? This may not work out the way RenRen thought.
Facebook announced in April a similar QR code use with their mobile site, but no animated codes, which may the smart way to go in this questionable QR code usage initiative.
Top image ©GL Stock Images
The web designing company Kolkata business is flourishing day by day with a huge rise in the demand. Today, there are almost all the companies coming ahead to accept better designing for their websites and grow their relation with their customers.
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I couldn’t figure out why my name was left off the credits for the product. To make a long story short, I went to my immediate manager, like a good little clone should do, and asked his assistance in finding out why I was so absent from the credit. His first reply was for me to make sure I have proof in writing next time. Proof I had, and lots of it. The only thing I didn’t have was the support to actually have it matter my name was on the idea.
I showed my manager the product design sketches, emails andforms I had to fill out and sign when I submitted the design to the innovations manager.
He cocked his head a bit to the side, raised his eyebrows and shrugged, wearing a smile that said, “sorry, but it’s not going to happen.”
Now, this may sound petty and self-serving, but I assure you it was only self-serving. One reason to be such a way, which is always the primary reason anyone should do this, is the anonymity of the corporate world. Had I been named as the designer of the successful product, my visibility with the CEO and other executives would put me on the radar, earn high level allies and have some strength where my manager was concerned.
In a corporation, where your performance reviews are your lifeline to employment at the company, it helps to have a few blips on the résumé, especially where innovation work is concerned. It may not just be you who suffers from idea stealing. In most companies, you sign away all ideas you have in your head while employed there, so credit may just not be in the cards. Think about how innovative ideas are received by management.
- There is something else you have to consider when your ideas are not acknowledged, but what is it?
- Are anyone’s ideas openly applauded? Privately, or via email? Maybe it’s just the company culture… based on the worst civilizations across the globe.
- Are your ideas truly being stolen? Is one person, or group of people recognized for their work on the project or does no one get the credit?
- There were only 128 places on the idea documentation that has your name on it, including a giant watermark. That is not enough to fight a situation where someone else is saying that he/she never saw your name on the idea.
Keep in mind how fast an idea can get away from YOU. When you bring up an idea at a meeting and it goes around the room with other people commenting and building upon, or tearing down your idea, it has become community property. Hope someone took note that you brought it up.
Don’t count on others to sing your praises
At the aforementioned firm, people clawed their way through innovation, trying to catch the attention of the owner/CEO. Having him pat you on the back meant you were going places. Some people went to one place and other people went somewhere they never thought they’d go — into obscurity.
There were people who were mentioned in the corporate newsletter for the patented design they had just done, some people received a card and $ 50 gift certificate and others, usually the people who carried the idea from a designer, up to board management, got unnamed bonuses they would spend on fancier cars to run us down in the employee parking lots. Stop signs do not apply to management!
Unless you are handed a project and told to “do your thing,” then everything will be group dynamics. Going away from the herd to create something does not give you a reputation for being brilliantly creative. The unfortunate view from corporate robots is that by creating self-initiated projects, you are somehow not doing the job for which you were hired. Crazy? Yes! Welcome to how the corporate world functions.
It’s a bit different at smaller design firms. The entire staff will see you in action. You can throw out a brilliant idea at a brainstorm and stop the action, making you the MVP of the meeting, or figure out how other people’s suggestions could dovetail or build upon your idea and give them credit for it as the idea is explained. Even in smaller situations, and probably more than a huge corporate environment, being a team player is the number one consideration to be hired. Prima donnas and emotional wrecks are usually not tolerated for team situations… they must wait for an executive position with a corporation!
But, we must create or wither away
The best scenario in building a reputation for great creative ideas is to be invited to brainstorming sessions and humbly build a reputation for being a valuable team member. That is what the corporate structure wants of its employees. And then there’s the human part of the problem — people get jealous and feel purposely left out and steal.
When you’re just a powerhouse of ideas and must spill them out or explode, make a powerhouse of a champion from someone in management. Going above your manager’s head will upset him or her. Make people in charge your close ally for innovation. Discuss it with them. Use “we” and “us” when referring to anything.
I’ve said this before, so I will inevitably be saying it again, but, of all the suggestions I’ve made or heard, the best is; it’s better to release a little bit of innovation in your own work everyday, then to hit people with something big and different, right out of the blue. That helps the company, your manager, and you, of course. Allowing others to ride along with a big or small innovation may be needlessly sharing credit but in the long run, you make these people your allies and when it comes to the right recognition, they will take you along with them… because you do things that make them look good.
Images ©GL Stock Images