www.weforum.org 29.04.2011 With two major sports events, the FIFA World Cup in 2014 and the Olympic Games in 2016, how will Brazil leverage sports to drive economic growth and social progress? Moderated by Amrita Cheema, Anchor, Deutsche Welle TV, Germany Session Panellists Tony Blair, UN Middle East Quartet Representative; Global Agenda Council on Conflict Prevention Charlie Denson, President, Nike Brand, Nike, USA Juergen Griesbeck, Founder and Chief Executive Officer, Streetfootballworld, Germany Mark Penn, Worldwide President and Chief Executive Officer, Burson-Marsteller, USA Renato Augusto Villela, Secretary of State for Finance, Government of the State of Rio de Janeiro, Brazil
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