Exactly what does Unlimited Web Hosting Really mean?

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What Exactly IS “Big Data?”

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The term “big data” has been a buzzword for small business owners and technology experts. However, it is not necessary to have an in-depth understanding of statistical analysis to use big data for continual improvement. The general concept behind the idea of looking at big data is analogous to looking at the big picture. Instead of focusing on limited anecdotal evidence or intuition, big data can be collected and used to see how well things work and how they can be improved.

The Definition of Big Data

Technology research firm Gartner defined big data in 2001 with three Vs:

  • Variety
  • Velocity
  • Volume

The data has to be complex and have variety. Typically, variety is defined by the format of the data. Big data includes a variety of measurements from a variety of sources. Additionally, velocity is used to describe the dynamic nature of big data. Big data is used to measure trends that are constantly changing, and the data naturally changes with the trends. Finally, volume is used to describe the amount of data, as the name suggests. Small amounts of data can be processed using traditional or manual methods, however big data often requires a more advanced approach for proper analysis, which does not necessarily have to be difficult.

Social Media: Putting Big Data in Perspective for Business Owners

Big data analysis can be as easy as looking at Insight on a Facebook for Business page or a Twitter dashboard. The main idea is to make sure actions work. It is important to be able to answer a few basic questions for almost any successful social media marketing campaign:

  • How many followers view posts?
  • How many followers retweet?
  • How many followers hide posts or unsubscribe?
  • How many followers share?
  • How many likes does a social media site have?

Basically, the point of big data is to get an idea of how a social media marketing campaign is doing and how it could be better. Obviously, a Facebook or Twitter page with almost no indications of user engagement (shares, likes, retweets), is not going in the right direction. However, a page with some indications of user engagement could be better with the use of big data. Big data can help answer questions that can be used in real life, and many are easy.

  • Does content need to be posted at a different time of day or week?
  • What types of posts are most effective?
  • Do images work better than text?
  • Do hyperlinks increase engagement rates?
  • Are there seasonal trends in engagement?
  • What posts result in increased visits to a website?

How to Get Value From Big Data

Big data can be used in a variety of settings. However, it is especially easy to access big data on social media platforms. Additionally, it is important to know for sure what works and what does not work. Instead of guessing what followers like and what works, people that look at big data can know for sure.

Pitfalls of Ignoring Big Data for Local and Small Businesses

Often, business owners get stuck in a rut. It can be easy to read customer comment cards, but the feedback (data) might not be accurate. This type of data is not big data. Small comments can be read, and satisfaction scales can easily be averaged. However, self-report data is notoriously unreliable. Often, customers do not purposefully lie to harm business owners. Instead, customers frequently cannot think of anything especially meaningful to comment on when put on the spot, or customers do not want to hurt someone else’s feelings.

Additionally, customers might be influenced by something completely unrelated to the overall operations of a business when filling out simple comment cards or surveys. A restaurant owner might not want to rely on feedback from customers who have consumed a few adult beverages. Similarly, a one-time sale at a retail store might make customers feel like they have gotten a great value. However, the sale only happens once, which could mean that everyday customers might or might not feel that the retail business actually has great value.

An Example of How a Local Small Business Owner Can Use Big Data

Business owners do not have to be technology gurus to leverage the power of big data. A small brick-and-mortar storefront can use big data to boost business and figure out how to attract more customers. It is important to get online. A social media page or website does not have to be perfect. Instead, it has to attract enough followers to get the volume of data needed. A few hundred likes from personal friends probably does not mean a whole lot about how well customers like a brand, what they like about it, and what could be better.

In a simple example, a local store could create a Facebook page for Business. The store owner could post different types of content at different times. For one first month, he or she could post similar content daily at 10:00 in the morning and 8:00 in the evenings. After the month ends, the business owner could figure out if customers prefer to read posts and respond to posts in the mornings or the evenings by looking at Insight.

It is important to give big data experiments a chance. Small businesses need to know if a current social media marketing strategy should be tweaked or scrapped altogether. However, it is important to include velocity, or account for change over time. Something that did not work the first week of the month should be given a little more time. If it works the following three weeks, the data can suggest something significant. Similarly, all four weeks might be a flop, and that will tell business owners something equally valuable.

Three Simple Steps to Using Big Data on Social Media for Business

Leveraging the power of big data can be very simple. There are a few basic steps:

  1. Identify what should be measured (timing, type of content, frequency, etc.).
  2. Try it a few different ways.
  3. Repeat regularly to see if things have changed.

Yes, using big data to improve business can be as easy as following three steps.

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Web Hosting Geeks’ Blog

Exactly what To Try to find When Picking An Internet Hosting Service In The United Kingdom

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There are a great deal of website hosting companies offered to supply you with all that you should host your internet site. The thing is that they all provide various services at various costs and it can be challenging to understand who to pick. This article will certainly help.
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What Exactly Is Web Hosting All About And Why Do I Need It?

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The term 'Web Hosting' has been floating around a lot on the Internet. With 'bloggers' quickly becoming highly popular everyone wants to give it a try. They know that they want to have their own blog, and they know that they need a host to do so. But few people know what the term 'Web Hosting' really means, so we will use this article as a means of explaining the term.
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What exactly is Web Hosting

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Website hosting is an assistance which provides server space for clients to showcase their particular websites on computer web servers that are connected to the Internet any time of the day.Servers are powerful computers which have extremely large hard disk drives, or a range of hard disk drives. Space can now be rented to people who want the “website presence” on the web.
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How will we blow you away, exactly? Or: Please help us transform our company and build a second-to-none IX customer experience (Parts 2 and 3)

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In my last post a few days ago, I told you a little bit about our history of service issues and what we have and are doing to improve it.

I wanted to thank everyone for your outstanding feedback on my last post. We are working on all mentioned issues and I will reply in detail (as a comment to this post) what we are doing about all of it.

It’s exciting to discuss all the opportunities we have to do better for you and on that note, I want to share our idea on what kind of customer service you can expect from us in the future.

Create a “Wow!” Customer Service Experience for you. Always. By the end of the year, we will transform our customer service team into delivering “Wow!” every time you call, email or chat with us. In detail, we will give you…

Your Own Personal Hero!

One Of Our Personal Heroes

1. Your own ‘Personal Hero’. A personal and fully accountable contact at our company who will be responsible to ensure your satisfaction at all times. You’ll know him/her by name. Your Hero will know everything about you and your objectives for your website. He or she will be heroically interested in what you are trying to achieve and what obstacles you’re facing so that he or she can blow them away. And every one of them will do everything in their Hero Special-Power to make your website successful (and we are making sure they have plenty of manna to do so).

2. You can help replenishing your Hero’s manna by sending in raving testimonials. I believe they also accept candy of all kinds. In fact, they prefer the latter, but I personally prefer the first. To be on the safe side, you could also do both.*

3. You’ll be able to talk to your Hero in all fashionable, not-so fashionable and even unfathomable ways: On the phone (they feel special if you call them on their hero (cell) phone), via chat, twitter,  facebook (MySpace is against our Heroes’ core values), any instant messenger (including google wave logo) and if you really have to, via email (totally unhero-ish). Or if you prefer skype, that works too. Webcam? No problem, your Hero is very personal and loves talking face-to-face. Or in person – visit us for a local get together.

4. By the way, don’t be freaked out. Occasionally, your Hero will call you just to ask how you’re doing and if there is anything they could iron-out or make go-away for you. And maybe if he or she can make your day brighter today. We promise there are no other intentions. (There is also no ulterior motive for making this a separate point for no reason at all.)

5. A company blog (you’re reading it). This place will soon be filled with stuff that you can really use to grow your website, Increase Traffic and eXplode Sales. You really can use a website to make a lot of money. That’s what I did with IX Web Hosting. I’ll show you how you can, too.

6. A status blog, featuring posts and your comments about any current and past service issues that warrant special attention. This is already online but not yet at its fullest capacity. We’re still working out the quirks.

7. A customer forum and comm-YOU-nity. This will be a place of vivid discussion among all of you and all of our Heroes. Participate, experience and learn about how to use your website to its fullest capacity (= how to Increase Traffic for your personal site, or how to eXplode Sales and impact your business).

8. A customer-wiki that your Heroes and you will co-create. Any content you think is worthwhile mentioning can published here and shared among our entire customer base. All of the Internet, even.

9. A presence on twitter (up and running!)facebook and all the other places you’d expect us to be but we’ve failed to appear so far. Our Army of Heroes will soon appear e-v-e-r-y-w-h-e-r-e…

I’m hopeful that these upcoming changes will, umm… I don’t know! Create some kind of excitement for you? :)

Please don’t hesitate to leave your comments and let us know what you think. Criticism, suggestions, new ideas – anything that’s on your mind, please share it with us! Your feedback will allow us to change our plans and make sure we do less of what you don’t need, and a lot more of what you do! So what do you think about our heroic ideas? Did we miss something?

And now that you know there will be Heroes who will teach your site how to fly, let me share the most significant change that is coming:

We would like to make your success our only focus. Specifically, this means…

Customer Advisory Board - Your Round Table

Customer Advisory Board (a.k.a Round Table)

  1. A Customer Advisory Board. We’d like to hear from you often, in fact, we can’t hear from you often enough. Sometimes, even with our new Heroic and Wow! customer service approach, we may still miss what’s important to you. This could be a new feature that we should offer, a whole new kind of product or just supporting you in a different way. I’d like to establish a method that will allow us to always stay in touch with you and listen to your feedback. I’ll follow up soon with several ideas how this could work exactly.In the meantime, do you have any ideas on how best we can make this happen?
  2. Frequent face-to-face meetings, between you and anyone of our staff. Anytime one of our managers, Heroes or Technologists travels (and some of our staff practically live on the plane!), they would love to meet you in person. To talk about your business or work situation, how an improved website and more traffic can lead to advancements for your business and career (and how to do that!), and of course to get your feedback about how we’re doing and what we could be doing better… or we can just hang out! Atlanta and Chicago are coming up next on our travel schedule. Anyone interested?
  3. Show you how to Increase Traffic and eXplode Sales, or IX, for short. We know exactly how powerful a website can be. After all, we’ve built our entire company – a hundreds of employees strong organization – on just that. How interested are you in a course, or possibly a monthly digital and printed newsletter, that teaches you how to use your website to your advantage for both your business and you personally, in easy-to-understand language?

A few ideas that come to my mind: how to build a website that sells, how to get your website listed on popular search engines (mostly: Google), how to successfully advertise online, what an affiliate program is and how to use it to your benefit? How to use your website to find a better paying job or advance your career? How to make your website more popular by means of Social Marketing, Word of Mouth Marketing, and integrate core functionality such as forums, wikis, blogs and other interactive community elements? This list could go on forever…

But what are you most interested in? Please let us know.

We have a very full plate in front of us, but we will never be too busy to listen to your feedback. It is golden. Please keep it coming.

Thank you for being our customer.

Fathi Said, CEO
IX Web Hosting

PS: This blog post contains several ideas that you could try out in your business or at your workplace to improve your company’s service and relevance. Feel free to quote any part of this blog in your own publication. If you mention us in your quote, we’ll appreciate it all the more. Ideas for this blog came from Seth Godin, one of the most remarkable entrepreneurs I know of, and Andy Sernovitz, and their respective books “The Big Moo” and “Word of Mouth Marketing.” I highly recommend both of them.

*Disclaimer: Your Hero will be nice to you, so please be nice to him or her: do not overfeed your Hero.

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