Is the Next Cloud Storage Evolution Here?

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Cloud computing is a ubiquitous concept these days, with many major tech companies offering some form of cloud storage to consumers. Unlike other methods, cloud storage allows users to store a host of data remotely. This option is far more convenient, as it allows easy retrieval from any device that can access the internet. As a result, cloud storage is used for everything from saving important work documents to keeping photos and other cherished items.

However, cloud storage can have many more applications than are currently in use. Virtual storage can help an array of businesses optimize their current functions, as well as distribute vital work-related data with ease. As the current crop of storage technology advances, so do the possibilities of future applications.

To understand the full range of capabilities of cloud computing, one must first gain understanding of the software as a service (SaaS) concept. Cloud computing and SaaS are closely linked concepts in terms of virtual storage, though there are distinct differences between the two. A firm grasp of such differences can enable a clearer understanding of future cloud applications.

What Is SaaS?

SaaS is a subscription-based model of software licensing that offers users remote access to much needed programs. Also known as on-demand software, this concept provides desired access to software by web browser, instead of distributing software directly. At its inception in the late 90s, SaaS providers were offering a very early version of cloud storage capabilities.

These days, SaaS is extremely popular in a business capacity. This popularity has much to do with its ability to reduce costs incurred by IT support. This is accomplished by outsourcing necessary maintenance roles to the actual SaaS provider, which can be greatly beneficial to a company’s bottom line.

Utilizing SaaS is also beneficial from a convenience standpoint. Because programs are hosted remotely, all required upkeep falls to the service provider. This can include the initial set-up and installation of programs, as well as any repairs or upgrades that may crop up along the way.

SaaS vs. Cloud Computing

At first glance, cloud computing and SaaS appear to be very similar concepts. However, with a deeper understanding of these terms, many users will begin to see these systems are very different in a number of ways. One of the major differences between SaaS and cloud computing involves the purpose of each concept. Cloud computing provides a place for important software to live, yet is not directly involved in matters of payment.

Conversely, SaaS works to monetize the cloud computing structure by initiating a payment model for services rendered.  In this event, a SaaS company could utilize cloud storage to house their software, but would still be tasked with handling payment methods (subscriptions, limited access, pay as you go, etc.).

In most cases, a business can accomplish more with SaaS than with mere cloud storage services. For companies experiencing budgetary restraints, developing business applications via SaaS is far more feasible than when utilizing in-house methods, which often require hardware and software purchases. This can help optimize a business’s overall output, whether by boosting productivity or enabling easier information sharing.

SaaS’s Role in Predictive Analytics

Predictive analytics is all about identifying causation among large amounts of data. By using all available information, businesses can make often-accurate predictions about a diverse range topics. In many cases, these predictions can help determine future decisions relating to ongoing business practices. This can be an important tool for many businesses looking to increase profits and heighten efficiency.

When using on-premise storage, analytical results are less useful for predictive purposes. This method of housing pertinent data tends to only show a small portion of a larger trends and processes. Such analysis can be misleading, especially for those companies attempting to identify prevailing consumer trends. By relying solely on data located in-house, a business may be missing out on numerous opportunities for advancement.

For these reasons, leading data scientists rely on cloud storage analytics for a better reading of relevant data. This is especially pertinent to the marketing world, where a vast majority of cloud analysis projects are taking place. Proper reading of applicable data can be useful for a number of reasons, from increasing profits to retaining customers. Accordingly, many companies are making use of such analytic measures, with increasingly successful results.

Future Applications of SaaS/Cloud Computing

While SaaS/Cloud computing applications are highly used today, future developments may further optimize the user experience. These methods appear to be gaining traction as more businesses look to improve their overall computing processes.

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  • Infrastructure as a Service (IaaS) – IaaS takes the SaaS model a step further by outsourcing the actual computer equipment necessary to run a business. Such equipment can include servers, hardware, and vital networking components. This model typically entails a per-use pay structure, with all equipment maintained and housed by the service provider. This system is sometimes referred to as Hardware as a Service (HaaS).
  • Platform as a Service (PaaS) – The PaaS concept also allows rental of hardware, but provides access to things like operating systems, data storage, and network capacity as well. By using virtualized servers, clients can easily design and develop a multitude of applications, all while forgoing the associated costs for such endeavors. 
  • Hybrid Data Centers – While physical data centers are remain in high-demand, the popularity of cloud-based storage has led many to look into virtual data centers. As a result, hybrid data centers are becoming an attractive option to many businesses looking to optimize their current data storage methods. This provides businesses with far more flexibility than typically afforded by on-premise data storage, which can prove risky in the event of damaged hardware and other issues. 

On the Cutting Edge of the Cloud Evolution

As cloud computing becomes the norm, more and more companies are gladly getting on board with this innovative and convenient method of data storage. From optimized storage capabilities to a better reading of data, virtual storage methods are forever evolving. This process can help create a more efficient and serviceable computing experience.

Hanei Marketing can offer such businesses the same level of innovation when it comes to web development and business to business marketing. For more information on the many great services we provide, please contact one of our knowledgeable representatives today.

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The Next Evolution in Social Media Marketing

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The web evolves almost daily, with new tips and tricks… and rules for SEO, as well as new social media platforms. There was a time that MySpace was the must-be-on platform, and Twitter confused people who wondered how anyone could communicate anything in 140 characters, or less. With new platforms that are image and video-centric, businesses will have to rethink, and reorganize their approach to using social media.

The time is now to look at your social media outreach for 2014. Here are a few things you must consider:

Social Media is a Serious Necessity

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The days of pushing off the responsibilities of the company Twitter, Facebook, and blog duties on a secretary, or intern are over! As any expert will attest, your social media outreach is a reflection of your brand, and can increase customer loyalty and trust… or decrease it.

Unfortunately, when you give this power to someone who is not trained, or experienced in social media, you gamble of that person damaging your brand, and reputation. Social media can attract, or repel customers, and there are some very famous social media incidents.

Every single tweet that a brand sends out can make a big impact, positive AND negative because of the viral nature of Twitter. If a tweet is something scandalous, there’s nowhere to hide, and you can bet consumers will jump at the chance to help spread the scandalous tweet all over the web, both on Twitter, and Facebook, just to name two social media channels.

Content is King!

Social media is driven by content. Images, blog articles, and videos are what drive traffic to your site, set you up as a reliable expert, and create customer loyalty. Content must be fresh, constant, and relevant to your customer to be effective, as well as working within search engine guidelines.

Fresh content is one of the most important things for your social media outreach, as well as improving your search ranking. It is a hard and fast rule that you should have new content entries at least once a week. Too many companies cut their content to every other week or once a month. Usually it’s done to save money, but in the long run, it just wastes the money spent doing it less than once a week. You must commit to a regular schedule, and pay attention to the days, and times when your customers are viewing that content.

Consider Google+

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Everyone is still enamored with Facebook as the number one social media platform, but Google+ is coming of age, and can no longer be ignored. If you haven’t already joined and started adding people to your circles, the time has come to start. Before you know it, Google+ will, with the help of the rapid expansion of Google services, become one of the top social media platforms.

Read: How to Breathe Life into Your Google+ Profile

Image and Video Content Increases

It’s no secret that people are reading less, and watching more. While written content will always be needed, it should be balanced against, or tied to, video content.

Sites like Pinterest, originally considered “women only” site, has found it’s place as a valuable social media platform, and Tmblr, Slideshare, Path, and Mobli are continuing to grow. Also, while YouTube has continually grown, the newest entry, Vine, has exploded with short, looping videos, and companies are using it for everything from instruction, to sharing company culture. Instagram, which allows 3-15 seconds, as opposed to the 6 second loop allowed by Vine, is also a great addition to inbound marketing from consumer’s smartphones.

Instant News and Trouble

Damaging effects of computers

Another consideration every business must be ready to deal with is that very same power social media gives consumers. Negative testimonials on Twitter, and Facebook, have caused major negative PR for many firms, and, as seen on news programs, video taken by people’s smartphones will catch the most embarrassing moments, which takes expert handling. Once again, as stated before, social media is a place for experienced experts. Handing over the reigns for the power wielded via social media must be considered carefully, so get used to budgeting your advertising/PR budget to reflect hiring the right people to handle your social media outreach. Anything less can, and will destroy your business.

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Green cloud hosting is evolution and has the potential to provide service IT

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Green cloud computing is the next big thing in the IT industry and the professionals should look out for the next great thing that is happening to the IT world. The green cloud computing is a great evolution and has the potential to provide what IT needs.
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The Evolution of Web Design

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Web design has come along way within the past 30 years. In fact, there have been so many advances with technology within the past decade, it is obvious that web design would also continue to expand and change over the years.

History of Web Design

The very first website was designed in 1991 and was a far cry from the types of websites you would see today two decades later. The interesting thing is that this website was nothing special, but it was still usable. In 1991, no one really cared about HTML and all the unique tricks that make a website stand out and look good. When more people started creating websites for their companies and businesses, they didn’t go all out like how they do now. Most of these companies were using simple text with no picture or clip-art. Things have definitely changed within the past twenty years.

The first major change was the use of templates. Templates were designed to add a specific color design or theme to a website. Businesses and companies flocked to this because it made their websites look more organized and neat. Templates were free and easy to use, which is why people didn’t mind using them. Templates are still used for websites these days as well, but templates have come a long way and are much better looking.

Changes Being Made

Many different changes that were made have attributed to the way web design is today. Over a period of time, computer design programs were made available for users. Users could purchase and download these programs and create unique designs and graphics for their websites or for their own personal use.

Some of these programs include Adobe Photoshop, Paint Shop Pro and much more. People who started using these websites learned the basics on creating graphics and how important they could be to a website. Graphics look good on a website and add something extra besides just plain text. Being able to use these programs allowed web design to continue and advance. Businesses and companies liked having something extra on their website that would really catch the viewers’ eyes.

Giving Credit To Apple

The Apple incorporation deserves a lot of credit for the advances that have been made to web design and technology in general. In 1996, the Apple website looked fairly basic, just like most websites did at the time. The website appeared in black print on a white background with a clip art image of the Apple logo. Anyone who views what the website looked like today would have a hard time believing that the site for Apple.com ever looked so, well, ridiculous. However, it proves that technology and web design have not always been what they are now. Even prestigious companies, such as Apple, started from the very beginning with their web design basics.

Right before the millennium, Apple.com made some changes to the website. It looked more futuristic than before. It still wasn’t what it is today, but it was definitely better than it looked in 1996 with all plain text. In 1999, the website for Apple had nicer pictures with less text. The text that was displayed was more organized and didn’t look so awkward.

In 2000, the website changed for the better and displayed pictures of the new iMac that was produced by Apple. In 2001, the iPod was introduced and at that time, the web design changed again. This time, the web design focused solely on the iPod. In 2004, the main focus of the web design was still on the iPod, but this time it was all about the changes and advances that had been made to the iPod over the span of three years.

The web design for Apple.com continued to change and grow. Each year, changes were made and the website looked better and better. What people found out and learned from Apple.com is that simple web design was better than over the top craziness. Simple web design that looked decent and was organized would catch the eyes of Internet users.

The reason that Apple deserves such credit is because they opened the doors to other businesses and companies and their websites. Many of these companies chose to follow the direction that Apple.com too with their web design, which has taught people a lot about how their website should look.

How Has Web Design Changed?

Web design has changed in so many different ways. Primarily, it has changed in the way that it is set up. What most have learned along the way is that less is definitely more with web design. In the beginning, companies would display tons of information in text and packed it directly on a web page but now, the less is more feature is so much better for viewers.

Web design has also changed because it is much more organized than it was in 1991 and it is even more organized than it was five years ago. It seems as though web design advances each year, so who knows how web design will be in 10 or 20 years. It will continue to progress each year and that has been proven already.

Another change that has been made to web design is companies that are selling a product typically display a picture of each product being sold. The picture allows viewers to know what they are buying before they actually pay for it. Viewers can look at the picture and read product information before deciding whether it is right for them.

Overall, web design is essential for any business and company and even for people who just want to spread the word about something and get their point across. Web design has come along way and with advances being made with technology, it will continue to grow and expand. Those who own websites will have to keep up with their web design on a regular basis if they want their website to continue to be successful.

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The Next Step in Hosting Services Evolution with Scott Swanburg of Citrix

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March 23, 2011 –  In the last session of the afternoon, Citrix director of market development Scott Swanburg discussed “The Next Step in Hosting Services Evolution: Desktop as a Service”.

Source: The Next Step in Hosting Services Evolution with Scott Swanburg of Citrix

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