Too Dumb for the Dummies Guide to Social Media?

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We Really Dumb it Down for You!

Well, it’s not that you’re too dumb for social media — we all are. We listened to way too many “experts” about the best times to post, what to post, where to post and why to post content, but the one thing they never go into is that every business and person is different and what they need out of social media is what works best for that person or business and not what IBM, Apple and Microsoft do for their social media. They get more retweets when they sneeze than you will ever get in your lifetime. You can’t afford to sneeze on social media.

Social media, if done correctly, works for anyone! The web is essentially a big free-for-all of advertising and marketing and you should certainly take advantage of it. But that caveat “if done correctly” is man raised his index finger the key to successful and productive client generation.

There’s a prevailing opinion that riding the wave of others into cyber-stardom is the best way to advance one’s ranking. All of the articles on connecting tell you to connect to high-powered people, which makes perfect sense. In any case, getting a retweet from someone with a large number of quality followers can give you up to a 5% click thru/follow rate. This only goes for their active followers. When numbers are high in terms of followers, you have to ask yourself how many are dead or abandoned accounts? How many are spammers, bought followers, people advertising their new book, etc. You might end up with 4 or 5 new followers for your troubles.

What about you? What’s right for you? What makes you comfortable about doing business and communicating with others?

Who You are is How You are Social

Working your own social media shouldn’t be a chore. By connecting with people all over the world, you are starting new friendships and building strong relationships.

How do you act when courting these connections? Are you easygoing and humorous, confident and all-business or somewhere in between? If you are going to run your own social media management then you need to make things uniform across each social media platform you decide upon. The best way to do that is to just be yourself. That makes running uniform posts and tweets and such easier.


You want a social media platform that will be home to your social needs. Like a favorite pub, some people prefer Twitter to Instagram and so on. When you can freely be yourself, write in your own voice, be proud of your photography, illustration or designs you place onto your website or blog, then using social media is an exciting pleasure. If not, then it’s a chore you’ll soon tire of. That’s why so many blogs, even in mid-sized companies are abandoned, Twitter feeds stop and Facebook pages show the last entry was over a year ago.

Humanizing your website or blog is a great way to build a following with a big trust factor. What’s more, you’ll stand out against similar sites that are active but boring and robotic. If you doubt your Businessman With Creative Idea On Green Backgroundwriting skills, take heart from the words of two great writers… as one destroys the not as great one:

(On Hemingway) “He has never been known to use a word that might send a reader to the dictionary.” ~ William Faulkner 

(On Faulkner) “Poor Faulkner. Does he really think big emotions come from big words?” ~ Ernest Hemingway

“Big Emotions.” That is what you are doing with your site or blog now, isn’t it? People will come to your site or blog because your passion and emotion will speak to them. They will form attachments to you based on the shared interest and emotions about whatever it is you are putting online.

Even with all the greatest of words you will not win fans and followers, people still need to find you. That is why we use social media. Let people find you. There’s a reason it’s called “social” media.

Your Tools

Twitter, LinkedIn, Facebook and Pinterest are just a few of the leading avenues to get your name and work out there. The first step is to plan what you want to share with your audience and prospective clients. The next step is figuring out which social media tools will fit your needs and which ones you can dedicate time to on a regular basis. Building a strong social network isn’t difficult, but it does take time.

Let’s look at all the social media tools available and you can decide what best fits your needs.


Twitter is currently the hub of all social media. As I once explained to a client, it’s like “a billboard on the information highway you drive past at 70 miles per hour.”

Businessman Falling And ScreamingMaybe that’s too simple of an analogy. Even without many followers, by using hashtags (like #webdesign, #technology, #smallbusiness), you can reach out to a wide audience of fellow twits, tweeters—whatever we’re called—and join conversations. Posting images and links to Twitter and sharing your expertise will draw traffic to your website.

One thing to remember when it comes to Twitter followers: quality over quantity. It’s not a race or competition. Spammers and useless tweets will just clog up your feed and keep you from seeing the tweets that are really important to you.

Also, don’t be swayed to try one of those “1,000 real followers for $ 10″ schemes. Aside from it providing some number of followers, if it’s reliable, which most aren’t, they aren’t really real… in reality. You can also be suspended from Twitter if they notice a huge number of followers over the usual 24-48 hours of followings services will promise you.

Building a following should be fair and balanced. “follow=follow back (there are exceptions, of course). Being choosey about who you follow and who you want to follow will only lead to a quality list of people you really want to connect with, while having great interactions.

There are 3rd party tools, widgets and apps for Twitter. Find them, try them and see which ones fit your needs.

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The premier business networking site, LinkedIn is very much like Facebook but with all your coworkers instead of your high school friends and relatives. By joining groups, you can connect to prospective Businessmen shaking handsclients and improve your clout by posting discussions on these groups. As you build your own network, you’re also accumulating second- and third-degree connections exponentially. I’m a great believer in connecting with everyone, because even former coworkers are valuable as they move around the industry.

It’s a captive audience there to do business, so it’s highly recommended for businesses but there is one thing to remember—connect with those who can use your design skills. I’ve found it’s best to concentrate on small- to medium-sized businesses for freelance work. If you’re looking for a staff position, doing LinkedIn company search will show you people in that company. Connecting with people who work where you want to work can give you an in when a position opens.

If your website or blog is a business to business (B2B) company, then LinkedIn is a must for you as a social media platform.


Facebook is a misunderstood social media tool. Personally, I just use it to stay connected with friends. But it can easily be used for business, because your friends, family and former coworkers are your most important network. They care about you because you have a personal connection. If you need a job, have something to offer, need an introduction or want the 411 on an opening in a company for which they work, they will be there for you more than any other connection through the web.

Does having a fan page or setting up Facebook ads do anything for your business? According to Facebook stats, it should be lucrative. Facebook reaches the common person. These are people with various interests. With the use of hashtags, your posts (in a public page) can really help you gather likeminded followers.

A Facebook page is more relaxed and casual. people are at ease when they visit your page, so build on that strength by asking people to “like” your page, visit your website or blog (although some FB pages ARE people’s websites and blogs!) and the FB analytics built into your page will help you understand posting times, content reach, the demographics of your audience and other factors that will help you across other platforms.



Was one of the newest social media kids on the block but Pinterest really took off. Many popular soacial media sites are now using the Pinterest layout for image sharing.

By pinning your best work on curated boards, you can share your style with the world—and they can share it with all their friends easily! But Pinterest has a terms of service policy you might not like. Read the TOS carefully, and decide whether you’re willing to go for it. If you don’t mind the possibility of a third-party being able to license your work, then the ease of use and SEO of your albums make this a viable marketing tool.

Can you do without it? Depends on your needs!


The jury is still out on this social network by search goliath Google. Many people predicted it would kill Facebook, but Facebook is still going strong, and there have been plenty of complaints about how Scared person hiding in holethe circles on G+ work, with lots of concerns about privacy since public G+ posts can pop up in search results now. But that could be a boon for a creative business. I don’t think Google+ is worthless, but is hasn’t yet proven itself as a truly important social network in any circles aside from hardcore techies.

Google+ has some strengths that other SM sites have: communities (similar to groups in LinkedIn), which allows you to interact with prospective followers and Hangouts, which is a group live discussion.

Always keep your eye on G+. Perhaps add people to your circles, just in case you find G+ suits your needs.

Put it all together

The old saying “you can’t be everywhere at once” also applies to social networking. It’s one thing if you have a design studio and can hire a full-time social media manager, but when it’s only you doing your assignments, bookkeeping, client contact, advertising and marketing, you need to plan your social media outreach carefully by considering which sites are frequented by your prospective clients and which channels you can keep up on a regular basis. It’s better to have one really effective outreach venue then to have six that do nothing.

Top image ©GL Stock Images


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Website Creation For Dummies: Quick Tips And Tricks

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Designing a website is exciting, and yet just a bit scary too! This is especially true if you are a novice at it. Make the most of this article to gain knowledge on how it works, and what the best way to put it into practice is.

Make user cancellations easy. These actions involve signing up for newsletters or email notifications, filling out forms, or searching the site for different topics or archives. Not allowing customers to cancel actions that they do not want to follow through with is unfair, and it is forceful, which may prevent those visitors from returning to your site or making purchases from you in the future.

TIP! Speed is the governing factor of the Internet and it is imperative to ensure your web site loads at a fast pace. If a site visitor ends up waiting for a long time for your web page to load, they will definitely leave your site in search of a similar site that loads faster and will never recommend anyone to your site.

Pay close attention to the backgrounds of your site design. Some sites use moving GIFs in the background, but that can make text hard to read. Choose a background which coordinates well with the message that you are trying to impart, it must blend in well with the balance of your website design.

Stay away from using pop-up ads. One of the worst things a user must deal with is getting one pop-up after another when visiting a website. This often causes people to leave a site, meaning they never take the time to get to know your product. It’s best to stay away from this type of ad to keep your visitors happy. If your webhost places their own popup ads on your website, it is time for you to change your webhost.

Try using a newsletter for getting repeat visitors. When you allow people to receive notifications about special events, discounts or updates, they are more likely to visit your site multiple times. You can incorporate a form in the sidebar of the site and track users that sign up. Only send out a newsletter to people who have subscribed to it, otherwise you will have angry customers.

Search Box

With large websites, it’s always best to add in good search capabilities. The best place to put your search box is on the top of your homepage. Shoot for the upper right corner. Users often expect to see a search box in this area and may want to search your site for the information they are looking for. FreeFind and Google both offer these search functions to use on your site.

When deciding on what background color to use for your site, white is a good and effective choice. If you use a white background, your content can end up being simpler to read — and build trust in your site. Gaudy backgrounds, by contrast, often blend in with the content, and make it appear to be hastily put together. It is best to stick with a simple background when you are designing your website.

TIP! Your background is the keystone of your design. Backgrounds that include animations or intricate patterns often make it very difficult to read important text content.

When you are creating your website, remember that all available space is not required to be used. If you make excessive use of pixels, your website will seem too busy and cluttered. If you allow enough space between different elements on each page, the overall effect will be more relaxed and professional-looking. A proper amount of empty areas is just as important as the amount of content your webpage contains.

Reaching your target market can be fun and easy when you’re designing a website for your company. This is something that can be executed well that will make a great addition to how you can promote things. By using what you’ve read here you’ll be able to begin right away in creating the site you need to succeed.

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Php for Dummies – Php Tutorial 16: Introduction to MySQL

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In this lesson, you will finally begin learning MySQL. Php for dummies lesson 16 will involve teaching you how to setup PhpMyAdmin using Wamp/Xampp in order to successfully start coding MySQL with PHP. MySQL can be defined as a framework for writing and modifying data to one or more databases through various programming languages such as PHP.What exactly is MySQL useful, you may ask? Well… any script using many pieces of data will find many benefits of MySQL. Facebook? Google? All of these major websites use databases to store data, and MySQL is one of the best ways to manage these pieces of data. In a nutshell, Php For Dummies Lesson 16 will show you how to setup your own user in PhpMyAdmin, and teach you how to get connected to MySQL through PHP. If you have any questions what-so-ever, or if you have a suggestion on how I can improve my future videos, please do leave a comment below. If you would like to get into contact with me, send me a Youtube Message, or add a message in the comments. You can also reach me on my forum
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