Content is king, marketers say – but not all of it. Indeed, some content can harm your website, slowing its performance, irritating visitors and badly affecting its search engine ranking. The way to deal with this is to check your site regularly and get rid of the damaging material. Here, we’ll explain what to look …
Big Data was one the biggest hypes in 2012 and more or less continuing its glory today. Many corporations rushed to embrace it hoping that it will solve the long-standing business problems and make the corporations more competitive. This enthusiasm inevitably brought heightened expectations, which would never materialize given the correct effort.
First and foremost, big data won’t solve your business problems. In fact no computer system will solve them. Given that the right questions are asked and right amount of thought, planning and execution goes into answering them, you can see what your problems are. Your skilled employees will use the data, analyze it, discuss it, come up with solutions, iterate, repeat and then solve these problems, not your big data analytics software.
Big data will not improve the quality of your data. If you do not have quality data, you cannot expect the system to bring you quality analyses. With carefully designed forms, which has predefined input lengths and validation rules you get pretty much clean data, which is not the case with big data. When you have data coming from various sources such as -say – social media and sales figures then you will definitely have a headache if you do not clean it up.
Similarly, it will not organize or structure your existing data nor it will help you manage it. According to IDG figures, about 90% of the enterprise data is unstructured, and is growing exponentially. If your company does not have policies for organizing, using and retaining the data, further introducing big data will be a mess at best.
Furthermore, introducing big data will create more noise to your existing data, as much as up to 90-95% (my experience). It is the 5-10% of the data that you should expect to make a real difference in your analytics. Do not assume that with big data you will have less to deal with.
Without doubt big data will have an impact in your data center. Big data systems differ from the traditional transaction and data warehousing systems. Given the required bandwidth to receive the big data and the large compute clusters at the very least you will have to rethink about storage, cooling and hardware in your data center.
These changes in the data center will not solve your IT department’s problems either. Since there is a change in the data center, you cannot expect your system and network administrators to have the data management and analysis skills without any training. Nor you cannot expect them to work business-as-usual with the specialized big data hardware. Infrastructure monitoring and configuration, server management skills will have to be rethought of and proper training has to be organized for your existing IT team.
Big data will not eliminate your legacy systems nor decrease their value. In fact they will make them even more valuable because they are the systems that are providing critical business data. A state of the art big data system will not replace your – say – existing CRM system. Given the right thought and the methods, your big data system use the values from your CRM system.
And finally, your big data systems will not give you the correct answers in every analysis. In fact many of the results you receive will be inconclusive. Think about the genome sequencing and weather forecasting as two examples where years of stored (and presumably clean) data are constantly analyzed, rethought of and reanalyzed. And there is no exact answer yet. Your big data investment may not be that “big” but there is tolerance for inconclusiveness. This will also have an impact on the ROI considerations (personally I recommend using big data processing utilization as an ROI metric).
As I have always emphasized, the management has to communicate clearly. In case of big data it is about the investment – what is expected of it, what it can do and what it cannot. Otherwise the expectations and the deliverables are not likely to match.
The great thing about technology is there will always be news about innovations and wacky mistakes that make you wonder if smart phones are smarter than their owners. Some of the news makes you wonder if we’ve surpassed the technology we saw in the Jetsons cartoons and other bits and pieces, no matter how amazing, will make you yawn as you shrug and think, what took them so long?
Tesla Has the Last Laugh with eCoupler
Nicola Tesla was a genius, way ahead of his time. He was so brilliant and his inventions were so mind-boggling that Thomas Edison jealously ran a smear campaign to discredit Tesla in the public eye while Edison stole inventions right out of the U.S. Patent Office. Tesla was too smart for Edison, so he had to drive him beyond the edge of madness.
Maybe it’s just that so much genius drives these men and women to madness. Maybe the brain overloads and different people react in different ways — some with helpless insanity and others with evil insanity.
One of Tesla’s creations, aside from alternating current, which competed against Edison’s Direct Current, was the Tesla Tower. It was a method of sending wireless energy and had it been given a chance, we would be a world without power wires.
eCoupler uses wireless technology for several power usages. The results will blow your mind because you’ve probably used the products before but never thought of the applications. Watch this video…
In the video, they talk about printable wiring. That is known as T-Ink. Personally, I’ve worked with T-Ink back in 2007 when it was first introduced to the market and the applications were mind-boggling. The cereal boxes that seem to light up are thermal inks that “electrify” when they receive an electrical charge. It can power sound for packaging that speaks to the consumer, type that will appear and disappear, clothing, plastic, glass, metal and concrete (imagine roadways with changing information for drivers or the end of scenery-destroying billboards).
Aside from the green technology (no wiring), the combination of the T-Ink and eCoupler technologies lead to many uses you will see on the market and can apply to your products and marketing… like this next item…
Hate making shopping lists? Hate running out of something because you didn’t remember to put it on the shopping list? The aforementioned inventory capabilities outlined in the eCoupler video are present in this unique item…
A Morning in 2014
2013 is almost here, judging by the Christmas items now being stocked on store shelves across the country and with the new year we’ll be seeing new technologies integrate into our lives through products every day.
The recent passing of Apollo 11 astronaut, Neil Armstrong (Neil Young as NBC.com so wrongly put it but got the news on Snooki’s baby correct) reminds us that the computer systems that made it possible to go to the moon are not as powerful as the computer systems in our cell phones (New NASA Satellites Have Android Smartphones for Brains) and cars (I’ve driven my car over 250,00 miles, which is at least a trip to the moon but will people remember me?). True, it’s been 43 years since the moon landing, or the fake moon landing, depending on your beliefs, but technology changes faster than ever and every year now is equal to ten, twenty and even thirty years during the last century. Do you remember life before ATMs, remote controlled cable TV, HDTV, Xbox, Wii, android phones or even Facebook? By 2014, you will have forgotten about other every day things you now take for granted.
Mountain Dew Doesn’t
Is your web site really secure? Do you moderate your social media? The folks at PepsiCo learn a very hard lesson about the web recently with their “Dub the Dew” campaign.
Opening a “name-the-flavor” contest for their new green apple flavor must have seemed like an easy marketing coup but the soda jerks forgot that they were dealing with the opinion of the masses — the same people who exiled rapper Pitbull to a Walmart in Alaska. As should have been expected by any marketing executive who knows the web, the results of “Dub the Dew” were so offensive and, in the end, useless, that the entire promotion needed to be shut down.
There are accusations of hijacking and other finger-pointing but the truth is, only those who ran the contest are to blame for not moderating entries before they were posted.
As people voted suggestions into the top ten, the number one favorite was the thirst quenching name, “Hitler did nothing wrong.” Other names that probably won’t be used include, “Diabeetus,” “Moist Nugget,” “Cumsplosion,” “Gushing Granny” and “Fapple,” which was the cleanest of the lot!
To add even more hilarity, at least in some people’s minds, pranksters even went so far as to hack into the site, adding a banner that read “Mtn Dew salutes the Israeli Mossad for demolishing 3 towers on 9/11!” and a pop-up message that resulted in an unwanted RickRolling.
Mountain Dew released the following message regarding the unfortunate incident:
“Dub the Dew,” a local market promotional campaign that was created by one of our customers — not Mountain Dew — was compromised. We are working diligently with our customer’s team to remove all offensive content that was posted and putting measures in place to ensure this doesn’t happen again. Mountain Dew has a legacy of engaging its most loyal fans to tap innovative ideas for the brand through really successful programs like “DEWMocracy” and “Your Malt Dew” and so we sincerely apologize to all of our fans who may have been offended by this customer’s program.
Too little, too late. “Dub the Dew” has entered history as one of the biggest blunders in marketing and, thanks to the web, it will stay there for eternity, surfacing every now and then, followed by the firing of some marketing person. Next time. Perhaps it’s better to leave the naming, as well as where someone will appear in person, is better left in the office conference room?
One has to wonder if the pranksters will launch a lawsuit to have Mountain Dew honor the terms of the contest and have to produce a flavor named… well, that really awful one.
Other recent naming web debacles:
Justin Bieber to Appear in North Korea?
“Fred Durst Society of the Humanities and Arts” is Frontrunner for Renamed Austin Waste Management Department.
QR Codes Update
In the last iTech Review, I spotlighted a startup dealing with image recognition technologies for the QR Code market that developed tech to turn any design into a QR Code in a simple and fully automated click. They have updated their site and included some great examples of how people are using their app for creating designed QR codes. Check out the new site!
Top image ©GL Stock Images
It is not your fault you got confused. You probably already know that choosing the wrong website hosting plan can be detrimental to your business.
What is the best photo hosting site that doesn’t reduce the quALITY OF YOUR PICS ONCE you transfer them there. Free would be good too! Kodak, I know reduces the quality – except of course on those you have printed through them-
Do not make the mistake of thinking unlimited bandwidth and diskspace is all you need in a hosting service. There are a lot more to ask yourself before you decide on which web hosting is the best for you.
What Do You Really Need in a Web Host?
Use this list to check for what you truly need:
- Does the company reputation matter to you – the brand name, history, dependability, stability, and profitability of a company can mean a lot to you if you are a web designer, hosting reseller or a website developer.
- General support – what kind of support do you need? Is chat support important? What other support methods do you prefer. What kind of response time can you tolerate?
- Technical support, Sitebuilder and Script Installer – are you tech-savvy or do you need as much help as you can? Do you need to build a website quickly? Do you need to install WordPress, Joomla, Drupal, Magento or other free scripts?
- Support hours – know if you need real 24/7 support. Where are you located?
- Server location – do you know that local, regional, national, or worldwide server makes very little difference to most visitors. Reliability and uptime is more important most of the time.
- Growth possibility – do you need a host that can accomodate your growth? The best website hosts should have options for you to upgrade your plan.
- Backups – can you do your own website backup? Is a good frequency and easy recovery of the backup something you should consider in a host? If what you need is the best online backup, you probably do not want a website hosting after all.
Now let us review the 10 important factors to identify in an excellent web hosting. An outstanding web host:
- lets you try their service for free or at super low price,
- has friendly Live Chat available 24/7 so it does not matter where you are in the world,
- gives huge webspace at no extra cost,
- offers more than enough bandwidth at no extra cost,
- can be easily upgraded to VPS or one of the best dedicated server plans if and when your business require.
- gives unlimited add-on domains,
- has excellent support and rated at least A+ by Better Business Bureau (BBB),
- has at least 30 days money back guarantee,
- has easy-to-use Site Builder for quick website creation,
- has Fantastico and QuickInstall to quickly install apps like WordPress, Joomla, Drupal, OSCommerce, ZenCart and more,
The Hostgator reviews will tell you that HG has an amazingly long, 45 days money back guarantee so you have ample time to test them out. They are rated A+ by Better Business Bureau which shows their commitment to customer satisfaction. You also do not have to pay for the first month. You can just try their fully functional hosting service – you pay only $ 0.01 (you need to use the exclusive coupon). Do you know any other hosting company that believe in themselves so much they can give you that kind of assurance? Anybody can grab an account from Hostgator for almost FREE.
Best Hostgator Coupons
Click the coupon below try Hostgator cPanel hosting for almost free. If you already know that Hostgator is what you want, you can even save 25% off the normal price.
Hostgator Compared with Other Web Hosts
No web hosting service is perfect. If you compare Hostgator with other hosts, they do not offer some things these companies offer:
- Free domain name – but you can easily get a domain name from the best domain registrar such as Godaddy or Namecheap for $ 10 or less. Do not forget that it is a hassle to take the free domain name you receive at a web host and move it to another host.
- You need to pay full price after your first invoice – you do not expect such great service and support at $ 0.01 forever, do you? Hostgator is not one of those free hosting service. It is like they say, you get what you pay for.
If you are unsure if HG can meet your needs, or you have specific question about something, try the Live Chat at HG. They are friendly, fast and knowledgeable. They are available for sales, billing or even technical support for 24/7 at no extra charge.
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