Done correctly, content marketing is one of the most beneficial ways to promote your company, generating 300% more leads than online advertising and increasing conversion rates by up to 600%. Such a staggering impact can have a transformative effect on any business. However, for it to work, it has to be implemented in the right …
If there are crucial keywords that you need your business to rank for, then content marketing is one of the most powerful strategies for helping you rank higher for those keywords in search engine results. Content marketing, however, is something that takes time and dedication if it is to be done successfully. Here, we’ll look …
It’s without a doubt that the online world today, is flooded with hundreds of millions of articles. Its hard to tell what is real, its hard to tell what is fake. This brings me to the point that all content you create must be unique and quality.
Whether you already have a following that reads your weekly or monthly blog or your looking to attract new readers to your website. Why is it important to have unique and quality content?
- People don’t want to read something they have already read
- If your content is unique and quality it is more likely to get shared on social media and get read by even more individuals.
- If your content is quality your readers will likely link back or refer to your website article giving it even more credibility then it previously had.
- If your content isn’t unique it can be penalized by the big G.
- To create a long lasting blog with an influx of traffic you need to provide your readers some sort of value. Something like a simple web hosting coupon or simple tricks and tips individuals can do to get more traffic to their web page
Creating value is key, or you must have something interesting enough that the readers want to continue reading.
Creating lists or steps individuals can do to achieve something in a short amount of time is the most effective. People are lazy and they want to implement things that take as little time as possible when incorporating something new in their business or lifestyle.
Take for example; “10 Recipes Anyone Can Make For A Healthier 2017” or “10 reasons why you should choose bluehost as your web hosting provider.
Both of these create a direct how to or step by step that an individual can take to solve a problem or achieve a goal.
Understanding what your audience wants is key. It takes time to get good at writing blogs, but like anything the more you practice, the better you will become.
If you get stuck on what to write about, the best thing you can do is help solve a problem. If you think about it the majority of people go on Google and type in something almost daily. It could be a questions about where are the best restaurants in a city, it could be a how-to make a backyard garden.
The list is endless. Millions of people are looking for answers on Google each day and its your job to answer those users questions and get them to your website to read your blog.
It might not be natural at first, but continue to write more and more content and your audience will come. Share your content with your friends on social media and you might be surprised how quickly your content can spread.
WordPress has been around for a while now, but that doesn’t mean that people automatically know everything there is to know about it. WordPress, despite starting from pretty humble blogger beginnings, has turned into a complex, feature-rich, incredible Content Management System. If you’ve been on the Internet at all in the last 10 years, you’ve been on WordPress sites.
So to answer your questions about WordPress, what it can do, and to give you some history…we’ve created a great little infographic that’ll run you through the details. Even if you’re using WordPress today, chances are you’ll learn something new about it. And if you’re not using WordPress yet, this might inspire you to. It’s FREE and it’s so powerful.
Check it out!
Interested in trying WordPress? If you’re hosting with us already and want to know how you can get started using WordPress, you can give us a call or open a chat today and we’ll help you get set up. It usually doesn’t take longer than 5 minutes.
If you want to install it but don’t feel like socializing with us, all you have to do is:
- Log into your control panel at my.ixwebhosting.com
- Click “Manage” for your hosting account
- Go to the “Easy Apps Collection” icon, select WordPress, and then hit “Install”
- You have WordPress! And it’s FREE!
Look through some free themes here: https://wordpress.org/themes/. If you see one you like, you can activate them pretty easily following the instructions on that site.
And if you get stuck at any time, IX is staffed 24/7 with WordPress experts. We have people who live, breathe, eat, and sleep WordPress and they’re on site, ready to help you figure things out when you get stuck. WordPress and IXWebHosting are a pretty good combination.
Not hosting with us yet? Get started on our Expert plan, which gives you one free domain, unlimited space & bandwidth, 24/7 support, and access to easy installs of great free apps like WordPress. It’s only $ 3.95/month too!
Thanks for reading. Happy hosting!
On August 6, 2014, a post on Google’s Online Security Blog announced that the tech juggernaut had recently been experimenting with its search engine ranking algorithms. Google admitted to running tests that factored a site’s level of security into its formulas, giving a slight preference to encrypted results. While strong HTTPS encryption is commonly used to create web pages that ask for personal information such as the shopping carts and check out pages used by online merchants, it is not currently the standard for informational pages that do not involve secure information. If Google continues to prioritize pages that have adopted HTTPS encryption, the practice will affect both web design and online marketing.
For Google, choosing to prioritize sites that have adopted HTTPS is only one of its many efforts to promote a secure web. Google’s own services, including Gmail and Drive, rely on strong HTTPS encryption to keep their clients’ personal information safe from identity thieves. Google has also created free resources to help webmasters prevent and fix security breaches.
There is little information available about how many different tests Google performed or how strong a signal they made encrypted connections in those tests. What they will say is that they were pleased with their findings. “We’ve seen positive results,” claims Google’s Security Blog, “so we’re starting to use HTTPS as a ranking signal.” At the moment, Google calls the signal “very lightweight.” It only affects a small number of queries—less than 1%–and is not nearly as important as more traditional signals such as high quality content.
Google is aware that their algorithms have a powerful influence over the way websites are made and maintained, and they anticipate that their decision will encourage more and more webmasters to fully embrace HTTPS. They also understand that this switch will take time. Although Google has currently set HTTPS as a lightweight ranking signal, they suggest that this may change. The more website owners who choose to adopt HTTPS, the stronger the signal may become.
Adopting HTTPS can be tricky. In an effort to help webmasters avoid common mistakes when making the switch, Google suggests the following basic tips to get started:
- Determine the type of certificate you require: multi-domain, single, or wildcard certificate
- Use 2048-bit key certificates
- For resources that are on the same secure domain, use relative URLs
- For all other domains, use protocol relative URLs
- Visit the Site move article by Google for more information on how to change the address of your website
- Don’t use robots.txt to block your HTTPS site from crawling
- Let search engines index your pages where possible. Avoid the noindex robots meta tag
Opinions about Google’s decision to make HTTPS a search engine ranking signal have been mixed and are based largely on factors such as cost and speed in addition to security.
Proponents of the decision support Google’s efforts to make the web a safer place. Many also recognize that the new algorithm might also improve search results. For instance, one supporter suggested that many malware sites would be less likely to spend the time and money on encryption. They would therefore drop lower in search results, be visited less often, and be less of a public threat. Another supporter sees Google’s decision as a way to correct a separate practice that lowers a page’s ranking for being slow. HTTPS is a common reason for slightly lower page speeds and has therefore negatively affected rankings in the past. Under the new system, developers will be rewarded instead of punished for being concerned about security.
Many of those who oppose Google’s new practice see HTTPS as an unnecessary expense. Certain developers are hesitant to invest the time and money necessary to encrypt web pages that have no personal information merely to maintain their search engine ranking. Some even suggest that Google’s decision was as influenced as much by the companies who stand to benefit from the deluge of upgrades as it was by an altruistic desire to keep the Internet safe. The truly cynical take things one step further, pointing out that HTTPS is not perfect and can be breached by a determined hacker “within a $ 10,000 budget and a couple of days.”
How Will the Web Change?
Although it may seem premature to discuss how such a small part of Google’s current search algorithm will affect the web, it is unwise to overlook Google’s influence on the Internet. Not everyone approves of Google’s decision, yet most would agree that it will have a noticeable impact on web development in the coming years, particularly if and when the signal in question is strengthened.
More and more webmasters will embrace HTTPS. Websites that currently use HTTP will be upgraded and new websites will be encrypted from the beginning. Encryption is a sophisticated technique, and widespread use of this and other advanced web development strategies will challenge webmasters to evolve along with a constantly growing industry.
Savvy businesses will invest more into web development because they know how important search engine rankings can be for their bottom lines. These businesses will also factor encryption into a comprehensive marketing strategy while simultaneously doing their part to keep the web as safe as possible, precisely as Google intended.
Some strategists worry that prioritizing a page’s security features might allow content to suffer. They fear that if there is less incentive to make a website engaging and informative, businesses will forgo these details altogether. While Google may increase the weight encryption carries in its algorithm over time, it is extremely unlikely that security will ever trump content. On the contrary, a more sophisticated and secure web will in turn be better able to support more elaborate, educational, and entertaining content than ever before.
At Hanei Marketing, we keep a close eye on technology. We’re aware of the trends that can put you and your company ahead of the competition. If you are interested in a company that can develop an advanced b2b marketing strategy for your business, fill out our online form today and a representative from our firm will contact you shortly.
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Being a newly “created” SoCal transplant served me well today as I calmly drove down the 5 to get here…. No really the drive was very peaceful, learned a few new words as well. I am reminded of two things: 1) I love my phone 2) we have come quite a long way in the hosting industry… so why does it feel like last year?
Apps! Clouds! Acquisitions! Growing your business! If you squint at the name and place your right thumb over the date you might think it was 2010 all over again.
The cloud has arrived! Well yeah, it has been hanging out, parked on the couch drinking your beer and stealing your cable. It’s like daddy’s little girl and the redheaded stepchild all rolled into one. Convenience and Security both still seem to be at odds. And standards? Still seemingly years away. Consumers want it, but we need it to live up to its word. That’s all that needs to be said. As an aside, who, cloud providers, can guarantee my data will be stored in my country (not necessarily US) and not be spread globally? If it is global, can you guarantee me data won’t be subject to the jurisdiction of multiple nations? Think about it.
Apps! I love apps; hell I am writing this blog from my phone. Sidebar: anyone else get the impression that session speakers know a lot more than what they are saying? Seriously, with a handful of exceptions, presenters have a personal stake in not telling you everything. I say tell me and I might just hire you. Food for thought.
Apps: simple and complex, modular, delightful wastes of time or powerful tools to augment everything that is fine and good in the world. We have the delivery. We have the tools. We have the technology. But we lack creativity. Don’t just build an app cause someone told it will help your stickiness. Instead find out what people do the most on your site and make that mobile. Now go and be fruitful. I will expect my royalty check in the mail and its d-u-n-l-A-p not o-p.
Acquisitions, going to listen on Tom Millitzer’s presentation at 1. So howabout we take a break here and come back fresh?