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As there is a direct link between a website’s domain authority and its search engine rankings, businesses wanting to increase organic traffic would do well to consider how they can boost their domain authority. Here, we’ll look at the most important ways to do this, some of which are quick wins, others that require ongoing …
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Getting visitors to your website can be challenging and expensive, so it is important that your site is optimised to convert as many of them as it can into customers. In this post, we’ll explain what conversions rates are, why they are important and how you can optimise your website to increase your rates and …
While internet sales have grown from 2.8% to 17.1% of all retail sales over the last 10 years (source: ONS), having an eCommerce site is no guarantee of success. The tremendous increase in the number of online traders and the sophisticated and expensive techniques many of them use to attract new customers means that competition …
AdWords is one of the most popular and successful PPC advertising platforms. Potentially, it can drive highly targeted traffic to your most important landing pages and produce a generous return on investment. However, for this to happen, your advertising campaign needs to be set up correctly and effectively optimised. Here, we’ll give you 6 tips …
80% of content marketers and 56% of all businesses use email marketing. With an average ROI of £38 for every £1 spent, a staggering 3800%, it’s no surprise that it’s so popular. It’s 40 times more effective at driving new customers than social media and has higher conversion rates than both social media and direct …
Social proof is a highly effective marketing technique which persuades potential customers to buy your products and services by proving that other people think they are good. When you provide that proof, customers who are unsure about the product or have never used your business before become more confident about making a purchase. Here are …