Magento is a popular CMS platform with a reputation for powering highly successful eCommerce websites. One of its biggest advantages is the quality of the extensions that are available to extend the functionality of your online stores. In this post, we’ll take a look at eight different extensions which, together, form a suite of exceptional …
If you trade over the internet, your business’ online reputation is one of the most important assets you can have. Five-star reviews, great feedback and positive mentions on social media take away much of the doubt that potential new customers may have about using your services. A negative online reputation, however, can frighten off customers …
Internet of Things (IoT) technology is increasingly being developed for a wide range of business uses. For example, Daimler uses the IoT to help cars stay at safe distances; Ericsson monitors ship location and cargo temperature; Virgin Atlantic collects in-flight component data; and Disney World uses its visitor wristbands to see which attractions are the …
The public cloud offers a wide range of benefits to those organisations who use it. With reduced capital expenditure on hardware and in-house IT infrastructure, together with services such as SaaS, PaaS and IaaS, it offers unparalleled flexibility, improved ROI and enables IT teams to focus on more business-critical projects. However, from a security perspective, …
80% of content marketers and 56% of all businesses use email marketing. With an average ROI of £38 for every £1 spent, a staggering 3800%, it’s no surprise that it’s so popular. It’s 40 times more effective at driving new customers than social media and has higher conversion rates than both social media and direct …
Social proof is a highly effective marketing technique which persuades potential customers to buy your products and services by proving that other people think they are good. When you provide that proof, customers who are unsure about the product or have never used your business before become more confident about making a purchase. Here are …
The key to a successful online marketing campaign lies in understanding how well it is meeting its objectives. Improving your return on investment (ROI) can be achieved by keeping a close eye on your marketing metrics and this requires you to have a full understanding of the data at your disposal. In this post, we’ll …
