Like all things, email marketing has to move along with the times for it to continue having an impact. In terms of ROI, it still remains the most effective marketing channel, offering countless opportunities to communicate with subscribers. However, consumer attitudes and behaviours change as does the technology they use to read them. In this …
If you run or intend to set up an eCommerce store, you’ll already know that you’ll need a payment gateway in order to take payments for the items you sell. However, in today’s marketplace, offering just one way to pay might not be enough. Consumer purchasing habits are changing and many people now have a …
As search engines and algorithms advance, so too will the way we conduct SEO. Now that Google and Bing have adopted AI and machine learning, it means they’re not as reliant on keywords to provide their search results. Instead, they are learning to understand their visitors’ intentions and are matching these up to the content …
Losing your website data can be catastrophic. It means you have no website, no content, no subscribers and no records of customer details or purchases. Yet, despite the fact that over 40% of the companies it happens to fold instantly, almost 60% of businesses do not have an effective backup solution. In this post, we’ll …
Web technologies are developing all the time, and for anyone who runs a website, it is important to keep abreast of new trends that can help keep their online business at the top of its game. In this post, we’ll look at six development trends, push notifications, progressive web apps, single page apps, chatbots, accelerated …
2019 will see security continue to be a challenge for all organisations, with increasing numbers of attacks on businesses big and small. There will be the usual raft of major data breaches, the daily discovery of new malware threats and the continuing blight of ransomware attacks. In addition, businesses need to be aware of new …
