ElephantDrive – Your Online Backup Solution

Posted by: Admin  :  Category: Web Hosting Comparison

Linux Cpanel shared hosting: 600 GB disk space, 6 TB bandwidth, free domain, unlimited databases and ftp accounts, web hosting cheap and pro at Hostony

ElephantDrive Plans

  • Personal Plan – $ 9.95/mo. ($ 99.50/yr); Ideal for personal home use. Includes 100GB of storage, accessible by 2 different computers, and some advanced features.
  • Family Plan – $ 19.95/mo. ($ 199.50/yr); Ideal for today’s Internet connected family. Includes 500GB of storage, accessible by 5 different computers, and advanced features.
  • Enterprise Plan – price varies depending on storage. With any of our Enterprise Plans you get ElephantDrive’s most advanced features, including: Large and open file backup. Multiple user set-up with distinct login credentials. Support for unlimited devices. Support for network drives and servers. Unlimited versions of every file saved to the cloud.


ElephantDrive Online Storage
Elephant Drive Features:

Linux Cpanel shared hosting: 600 GB disk space, 6 TB bandwidth, free domain, unlimited databases and ftp accounts, web hosting cheap and pro at Hostony

  • Secure 128-bit SSL transfers/256-bit AES encryption
  • Universal access, anywhere, any time
  • TrunkDrive, mount as a disk drive for drag-and-drop backup
  • Fast and reliable servers

Web Hosting Comparison

Linux Cpanel shared hosting: 600 GB disk space, 6 TB bandwidth, free domain, unlimited databases and ftp accounts, web hosting cheap and pro at Hostony

PHP 7.1.0 Alpha 3 Released

Posted by: Admin  :  Category: Php

PHP.net news & announcements

cPanel & WHM Version 70 EOL in 1 Month

Posted by: Admin  :  Category: Cpanel

The current LTS (Long Term Support) version, cPanel & WHM version 70, will reach End of Life in one month at the end of March 2019. At that time, Version 70 will no longer be supported by cPanel except when upgrading to a supported version. We recommend that all customers …
cPanel Newsroom

Broken Links: How to Find, Fix, and Benefit from Broken Links

Posted by: Admin  :  Category: Web Hosting

Links are what holds the web together. Essentially, the web is named as such because of the ability for pages and sites to link to other sources and relevant information. So, if links are broken, a visitor has no way of moving to the other resource.

Not only are broken links bad for a number of reasons, but they frustrate visitors. Imagine finally finding the information you need only to be denied because of a broken link.

broken links - frustrated visitor

This short article will help you understand what broken links are, what causes them, the harm they do, how to find them and then how to fix them. The information provided here will help you make sure that there are no broken links on your site and help you deal with broken links that should be bringing visitors to your site.

What is a Broken Link?

In a test run against a subset of the websites of the S&P 500, Link Tiger found that all of the sites had broken links. The average number of broken links per site was 2.4%. Some of the bigger companies had numbers even higher than that:

  • Tech Data – 8.62%
  • Cisco – 4.85%
  • CenturyLink – 4.64%
  • Apple – 4.57%

While others fared far better:

  • Comcast – .01%
  • Dell – .14%
  • WDC – .33%
  • Xerox – .37%

However, before we dive any deeper it is important to understand what a broken link is. Technopedia defines a broken link as, “a hyperlink which is linked to an empty or non-existent external webpage.” Broken links are also called dead links.

Quite simply, a broken link is a link that doesn’t take you to the expected resource. When you click on a link you expect to visit another webpage, view an image, open a PDF file, etc. When the link is broken you receive a 404-page error instead. This page will tell you that the webpage or file you are looking for is not available.

When a website has not checked for broken links and fixed these dead links for a long time it suffers from link rot. This term describes websites with an abundance of broken links.

What Causes Broken Links?

There is a number of things that cause broken links. Some are the fault of the webmaster and others are the fault of the websites a link is pointing to.

broken links causes

Regardless of who is to blame, broken links are caused by errors that include:

  • The wrong URL used by the website owner for the link. This can happen from a simple typo or mistake when entering the URL into the <href> tag.
  • The destination website removed the resource that you linked to. This happens when content grows stale, images are used without permission or just when the webmaster decides to take something down.
  • The destination website has permanently moved to a new URL. This can result from a merger/acquisition or even a domain name change.
  • The destination website no longer exists. Older studies show that the average lifespan of a webpage is 100 days. There is any number of reasons why someone would take their page, or site, down.
  • The resource you are linking to sits behind a firewall that prevents access to the content. Remember, not everyone makes their content accessible to the rest of the web. Perhaps it was open at one time but now sits behind a paywall.

Understanding why a link is not working is just as important as finding it in the first place. The obvious reason is that if you know why a link is broken, you will know how to fix it. However, let’s take that a step further. If you know what causes broken links, you are also less likely to make those mistakes in the first place.

By lessening the chance of a link breaking from the outset, you are reducing the chance that they will harm your website down the road.

It is unfortunate that many webmasters, marketers and business owners only view broken links as a nuisance rather than a larger problem. Google’s John Mueller once addressed the question:

— Do redirected links cause ranking issues?

by answering:

— The web changes, sometimes old links break. Googlebot isn’t going to lose sleep over broken links :).

Google on Broken Links

So, some people made the assumption that broken links aren’t that big of an issue.

Unfortunately, this is wrong. While a few broken links aren’t going to crush your SEO efforts, they certainly aren’t going to help. Of course, there are other ways that they will cause your website harm as well.

1. Search Engine Optimization (SEO)

I know, Google says that Googlebot isn’t going to punish you for broken links. However, there are some ways that broken links will hurt your efforts to rank in search engines like Google.

For one, if you are linking to a page within your site and that link is broken the search engine spiders are going to have trouble finding it. When they hit that page not found 404 error, the content you worked so hard to create and promote is getting no love from the search engines.

Once it hits that broken link, it moves on to the next one and any pages that it does not crawl do not get indexed. Pages that aren’t indexed don’t receive a ranking and therefore cannot be found by search engine users.

seo digital marketing

Another way broken links harm your search engine optimization comes from how long visitors stay on your site. If they encounter broken links they are likely going to look elsewhere for the information they need. After all, they can’t find it on your site.

Most experts agree that pages with high bounce rates don’t rank well. They also agree that the time a visitor spends on your site affects your ranking as well. The assumption is that the search engines will think that your site is full of relevant information because visitors spend a lot of time there.

If they are leaving quickly, it’s because your content isn’t relevant or your site isn’t easy to use.

2. User Experience

Users are easily frustrated. If pages don’t load fast enough they leave. If there are too many advertisements, they leave. If there is a paywall, they leave.

ux

If your visitors can’t access the information that they came to your site to find, they are going to leave. They would rather be on a site that works and broken links are a sure fire way to frustrate your visitors.

3. Reputation & Revenue

When a visitor encounters a website that is full of broken links, they are going to avoid it in the future. They simply won’t trust that site to provide the information they need. If that site is yours, your reputation is ruined.

Not only do you run the risk of damaging your reputation with that user, but others as well. KISSmetrics published a study that showed 44 percent of people will tell their friends when they have a bad experience online.

Website Performance Infographic

That same study showed that 79 percent of shoppers who are dissatisfied with a website’s performance are less likely to buy from that site again. So broken links can cost you money as well.

Of course, if links to your product pages or your affiliate products are the ones that are broken you are losing sales as well. You don’t need a degree in economics to see that this too will affect your revenue.

How to Find Broken Links

Now that you are aware of what effect broken links have on your site it is time to fix the issue. We recommend that you check for broken links on a monthly basis at least. This will give you the opportunity to take action and minimize the negative effect of having dead links on your site.

find broken links

If you have the time, or if you are consistently adding new pages to your website, then you are going to want to check more frequently. You don’t need to become obsessive over this, but making it a habit to check for broken links will certainly benefit your website.

As broken links are a problem for webmasters and businesses, there are a number of different tools available to check for them. Some of these tools are completely free while others will require an investment.

1. Google Search Console

One of the most popular, and effective tools is the free Google Search Console.

When you open this tool click on Search Traffic in the right-hand menu and then Internal Links. If you are missing an important page, or the number of links looks off, it could be due to a broken link.

Find broken links with Google Search Console

Next, click on Crawl -> Crawl Errors. Scroll to “Not Found” Section. This will give you a report of all the missing pages on your site with both internal and external links pointing to them.

Find broken links with Google Search Console

2. Xenu

Another popular tool to check for broken links is Xenu. Like the Google Search Console, this is a free product. Since its primary focus is looking for broken links, it is also much easier to use and gives a complete report about the links on your site.

Start by opening Xenu and clicking File and then Check URL. The following window will open for you and you enter the URL of the page you wish to check.

You also have the option of only checking for internal links that are broken. To do this, uncheck the Check external links box.

Once you run the tool, you receive a report of the links found and their status.

Xenu Broken Link Report

Xenu provides you with some other tools as well so you can export the report, build sitemaps and perform some other tasks. If you wish to check a local file, before you upload your code to the web, that option is available too. You also have the option to examine a list of URLs so you can check your entire site at once.

3. Domain Hunter Plus

The final tool we will look at is actually a Chrome extension called Domain Hunter Plus. This allows you to analyze a page you are on to find broken links.

Once you add the extension you will see a small green target on your browser.

domain hunter chrome extension

Navigate to the page you wish to check and click that target. It will run a check on that page and provide you with a report of all the broken links it finds. You can export this report to refer to later if you choose.

domain hunter fabthemes

4. WordPress Broken Link Checker Plugin

If you’re using WordPress for your website, then there’s a free plugin you can install that will automatically monitor your site for broken links.

Broken Link Checker WordPress plugin

After installing the Broken Link Checker plugin on your WordPress website, you’ll get dashboard notifications when a dead link is found. You can then fix the offending link directly through the plugin dashboard without even having to open and edit the page itself.

These are four of the more popular tools. You can find other tools available as well by searching for link checkers if you wish to use something else.

Fixing Broken Links

Now that you have found the broken links on your website it is time to start fixing them.

The way to fix internal links requires you to examine each link to see why it is broken.

  • Did you mistype the URL? If that is the case change it to reflect the correct address for the content you are linking to.
  • Did you rename or move a page? When this happens, you need to update the link to reflect the change.
  • Did you remove the page from your website? If this is the case you need to either remove the link or find another piece of relevant content to link to.

For external links, the process is a bit more difficult.

If the site you were linking to is gone you will need to find somewhere else to link to or remove the link altogether. If the link was to content that supported a claim or statement, find another resource so you keep your credibility intact.

If the broken link is due to an error on your part, you may be able to easily find the correct URL. If you can, change the link. If you cannot find the correct page, search for the site’s main URL using the site: operator and keywords related to the topic.

Search Google for Relevant Sites

You may be able to find the original content or at least something else relevant that you can link to.

What About Incoming Broken Links?

Up until now, we have focused on broken links that exist on your website. However, these are not the only links that cause you problems.

Link building, when done properly, is still an effective SEO technique.

However, if the links pointing to your site are broken you are losing any SEO benefit you could be enjoying, such as improved rankings in the search engines and more visitors to your site.

ahrefs broken links

Therefore, checking for incoming broken links is just as important as looking for broken links on your own site.

You should, as a best practice, keep track of any links you earned through guest posting or other link building strategies. Periodically, you are going to want to audit these links to ensure that they are still working.

Should you find any broken incoming links, reach out to the site owner and ask them to fix them. Check back to see if everything is working properly.

WebMeUp Backlink Checker

Some tools you can use to keep track of and monitor links pointing to your site include AhrefsMajestic, Raven, and WebMeUp.

These backlink checkers are paid tools but many offer free trials to help you decide if they will be beneficial for your website.

Using Broken Links to Your Advantage

Some site owners and organizations don’t bother checking for broken links. Due to this, they may be linking out to content that no longer exists or through user error they might have created the link incorrectly. If their site is one that you would like to earn a link from for SEO purposes, you can use this to your advantage.

First, start looking for sites that relate to a keyword you are trying to rank for. You can start by using some well-known search strings:

  • keyword + “resources”
  • keyword + intitle:resources
  • site:.gov keyword + “links”
  • site:.edu keyword + “recommended sites”
  • keyword + “related links”

When you see a page that is relevant to your site and would make a good link, check the page using a tool like “Domain Hunter Plus”. For the greatest SEO benefit, look for pages that have a high domain authority. Aim for a DA of at least 50 and you will start to see some rather impressive results.

When you find broken links and you have relevant content that the site could use as a resource, you have a match. Contact the webmaster of that site and let them know that you found a broken external link on their page. At the same time, let them know that you have content that they may wish to consider replacing their broken link with.

If you really want to increase your chances, dig into the broken links a bit further. If the site itself is down or you can be sure the page is gone let the webmaster know this as well.

Further Reading on Broken Link Building

Broken link building is an effective, white-hat, content-focused link building strategy. Just spend 30-40 minutes of your time to go through these awesome articles. You won’t regret it, I promise.

Conclusion

There is no question, broken links cause some business headaches. There are webmasters who aren’t even aware of the problems they cause. Whether broken links are hurting SEO efforts or keeping visitors from buying products these are solvable problems. It just takes time and dedication to resolve them.

Start by establishing a strategy on how you will deal with broken links. Set up a schedule for checking, be it monthly, twice a month or even weekly, and stick to it. The right tools can reduce the your workload significantly. Then, deal with broken links immediately. Don’t wait and address them later. Remember, each day that a broken link sits on your website is another day you are losing out.

Finally, remember that you can use broken links on other sites to your advantage. If you really want to take your SEO efforts up a notch, start building new links from sites that have a broken link problem of their own.

Broken links are a problem that all websites will have at some point, even large companies with a team of webmasters at their disposal. However, it is a problem that has an easy solution if you are willing to take the time to fix them.

The post Broken Links: How to Find, Fix, and Benefit from Broken Links appeared first on Web Hosting Geeks' Blog.

Web Hosting Geeks’ Blog

How Referral Marketing Can Benefit Web Hosts

Posted by: Admin  :  Category: Web Hosting

Even if the niche of web hosts are fully loaded with a lot of companies they are still one of the easiest to promote because you could write your own experience about them. There are also tools like GTMetrix, to help you see how fast and reliable your site is. And for web host businesses your customers usually stick with you unless something bad happens. Referral programs are the best way to promote this type of business.

The benefits of customer referral programs

Even statistics show that when it comes to buying or trying anything, people would consider recommendations from people they know over ads. And that makes referral programs a very powerful marketing strategy. Online reviews could also help boost the power of a referral program.

When it comes to referral programs, it’s more likely that your customers would be referring you to people who are looking for web hosting. Just like when you’re a wedding planner, your customer would refer you to another person they know that’s planning to get married, they definitely won’t refer you to a person looking for a house as it’s not the slightest bit related. When it comes to referrals, it is more aimed at your target audience which makes it more effective.

And the last best thing you could get from referral programs is the fact that it could turn into a cycle. Your customer referred you, the referred person enjoys your service so they refer you, and it goes on and on. Eventually, your program would grow and so would your business.

How do you setup a referral program?

So, are you finally convinced that referral programs could really make a difference for your web hosting business? Giving rewards in exchange for customers is totally worth it, especially if you get to prove that they will be happy with your service. So here are some things you should do as of setting up a referral program.

There are five things you should do when you are planning to start a referral program.

referral_marketing_benefits

  1. Find out what your customer would be happy for you to offer

If you have the right incentives, your referral program would definitely work. And they type of incentives would vary from your target audience to another. You have to make your reward one of the reasons why they want to promote you (aside from being happy with your service, of course). In order to know what incentive to use, you have to be able to understand your customer, and in order to achieve that you have to build a relationship with them and ask them or give them choices to choose from.

Rewards vary from cash, discounts, free trials, etc. You can offer them free services depending on their payment method whether they pay monthly or not. Just don’t forget to plan everything out before even starting.

  1. Make your customer want to refer you

Your customer would more likely promote you if it’s simple and quick to do. Everybody has their own preference when promoting, some prefer their blog, some on social media, some on forums, etc. So make sure that you allow them to choose where they are more comfortable to promote you in an easy way. But remember to always make your customer happy because that would be the main reason why your customers would want to tell their friends about you.

  1. Choose the referral software that would match all of your needs while still being good to your pocket.

There are a lot of referral programs that you could run on your own website. You can usually add them as a plug-in or add-on. But make sure that whatever you choose is compatible with your website or else it would be useless.  When you have figured how your customer would want to refer your business, you can start looking for referral program software that could do what your customer wants. Every referral software has their fair share of uniqueness when it comes to features and interface, so It’s usually more of a personal decision that should match your needs.

  1. You’ll have to promote your referral program

Not all of your customers would know if you have a referral program or not, having one wouldn’t mean they would automatically know. You’ll have to advertise and promote it.

You could advertise it by sending out emails, through social media posts, texts, invoices and so many other ways. You could also create a landing page for your referral program that entails details about what you offer, what they could expect as rewards, and what your customer needs.

  1. Make getting a reward easier

Some of your customers could be too busy or just not interested in joining a program. And those that do, should be prioritized to be kept happy. The more that they become happy with the benefits you give, the more that they continue in promoting you.

Another way to make getting rewards easier is by making the process simpler. Set up automated transfers if you are paying cash to make it quicker. No matter what your reward is, make sure that you keep it simple to achieve and be released.

How to promote your referral program

Make use of your email list

When you’re still starting to promote your referral program, you could make an email blast that would share all the necessary details. You should include a call to action button in it that would attract your customers by clicking on it and signing up. Email marketing is a way to market what you offer and at the same time keep your audience engaged. You also have to make sure that you use it to share new updates as well as upcoming updates to your email list. To make your email list better, it’s ideal to divide them into segments. That way, whenever you send out emails you could make it more targeted to their interests.

Let your website proudly wear it

Your referral program should have a real estate on a landing page. You can achieve this by adding a call to action on your website. There are many ways to do that, you could add a link on your header, a sidebar, and even a smack dab in the middle of your page to make customers sign up would do its work.

You could use website menus

If nobody is aware of your referral program then obviously it won’t work, right? So go ahead and make everyone aware that it exists! In the last 5 years, referral programs have been the bomb, people today aren’t just aware of it, they’re even aware of how to use them and what they’re for, actually, they even search for it! So if you don’t have a menu item or a section on your page dedicated to, it’s such a shame. You have to spark the curiosity of your visitors in order to increase your chance of turning them into your very own ambassador.

Bots

There’s a shift in paradigm in the world of technology as it’s being swept by a revolution of bots. Every brand are putting an effort into adding a bot interaction with its users. While many people who are focused on marketing have considered bots, there’s more focus on the ways it could boost ROI. But can you imagine if bots have the capability to upsell your referral program instead of just customer support and bookings?

Web Push Notification

For marketers around the world, web push notifications are such a fancy. Even when there’s obviously a debate on the rise of mobile between this, the web still is continuing to thrive. Web push notifications come in to get the attention of dormant users and also works as a playground for people who are promoting referral campaigns.

Bonus strategy to get more customers

Join Forum Discussions

For every niche, there are different forums, and in this forum, you will see people that are more likely interested in you. Join forums that talks about web hosting, try to contribute as much as possible and build a relationship with people in there. On your signature, you can use your URL to your website or to a page where you post special offers so when they click it could spark an interest. While helping people in related forums you are making more people know that you exist, meaning you are bringing more traffic to your business. Remember, be active and don’t just go there to invite, that could turn out negatively.

Conclusion

A referral program could work like a cycle that actually grows. You also gain the ability to keep and make your customers happier but at the same time attract new customers into your business. Your goal should be to set it up right to make sure it would work as an effective way to grow your customer base and lead to a bigger brighter business. So make sure that you choose the software that matches what you need, the right incentives, and an easy to use referral program to achieve more success.

Even if the web hosting industry is packed with a lot of companies, you still have the chance to grow if you have a successful referral program. Each person is looking for something different from hosts they use, problems could arise with some that could lead to their customers to look for another web host. As long as you make sure that your customers are promoting you and having a positive experience with your service, there’s a great chance that more people will know and try what you have to offer. Good luck!

The post How Referral Marketing Can Benefit Web Hosts appeared first on Web Hosting Geeks' Blog.

Web Hosting Geeks’ Blog

Oracle Announces General Availability of MySQL Cluster 7.6

Posted by: Admin  :  Category: Mysql

MySQL Cluster 7.6 provides 99.9999% availability and performance improvements on the latest off the shelf hardware.

  • MySQL Cluster’s shared nothing architecture delivers an incredible 99.9999% availability and is used within the core of systems that serve billions of mobile phone users, leading online-games and high demand web services.
  • MySQL Cluster 7.6 version is all about supporting and optimizing performance on the latest off the shelf hardware, increasing its ability to both scale up on ever performant hardware and scale out within and across data centers, while at the same time increasing ease of use and lowering maintenance overhead.
  • MySQL Cluster’s disk recovery system has undergone a complete redesign, dramatically improving restart and recovery times by up to 4x.
  • New and improved parallel query processing runs distributed cross-shard (partitioned) joins often doubling performance.

Latest News from MySQL