Every business depends on its customers. But your customers are more than the source of your revenue. With the right nurturing, a community of satisfied customers can propel your company’s growth and help you take your web hosting company to the next level.
HostingCon 2013 offers dozens of inspiring sessions that tell you how to expand your business and increase your revenue. In “Let Your Customers Work For You: Building a Community of Engaged Users,” DreamHost co-founder Dallas Kashuba will provide you with practical tips and advice on bringing your users together and motivating them to help you succeed.
What better customer engagement can you do for your hosting business?
Sometimes, a community naturally comes together over shared interests or preferences. A few web hosting providers simply provide the tools for communication including forums, social media, and events, and customers do the rest themselves.
For most companies, though, building a community and keeping it active is hard work. Do the results pay off on your investment of time and money?
If your customers are engaged fully with your brand and your own online community, you can:
- Improve customer retention and decrease churn
- Increase the average spend per customer
- Reduce your spend on basic technical support
- Attract new customers to accelerate your growth
Online communities are a lot like homes. When people find a place they like, they want to stay. If you create a community that is linked to your brand and your business, customers will stay there for years. As they stay with the community, they stay with your business too.
In addition, the reputation of your brand is improved by supporting your community. When customers need to buy additional services outside of hosting, including domains and SSL certificates, they are more likely to choose the brand they know.
In terms of content, forums, wikis, and social media are all ideal places for support and advice. Together, your engaged customers can create more educational material around your hosting than you could ever hope to do on your own, and if new customers need assistance, your community can help. As a result, your technical support team can focus its attention on solving more complex and unique issues.
An engaged community of customers is incredibly attractive. When new customers begin to explore your website to see what you have to offer, do not underestimate how a visible community can drive conversions.
Every hosting company should be working to turn individual customers into a welcoming community. At HostingCon 2013, you can find out how.
Learn about building a customer community at HostingCon 2013
As the co-founder of DreamHost, Dallas Kashuba knows what good customer engagement can do for business growth. From a single server, his company has grown to more than 1,000 servers and 100 full time employees.
In “Let Your Customers Work For You: Building a Community of Engaged Users,” Kashuba will reveal the key role customer engagement played in the growth of DreamHost, sharing practical tips for turning users into excited fans.
“Let Your Customers Work For You: Building a Community of Engaged Users” takes place on Monday, June 17th at 9:00am.
Register now for HostingCon 2013 and make sure you attend this exciting session and learn how to grow your community and let your customers work for you.
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