Google Plus Boasts 18 Million Users… AND a Documented 20% Increase in Web Traffic

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In a recent whitepaper describing the effects of Google's new plus one button (now known throughout the industry as +1), Gerard Klein and Keesjan Deelstra of SEO Effect, report on the effects of +1 on search. +1 is a button with a dual purpose. First, it can be used in a similar way to Facebook's “like” button, allowing you to vote for a webpage. Second, the +1 tools can be added to search results to inform people in your custom created social circles of the page's existence.
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