Search Marketing Expert Lee Odden Reveals how Search Engine Optimization, Blogs and PR a competitive advantage

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Search Marketing Expert Lee Odden Reveals how Search Engine Optimization, Blogs and PR a competitive advantage

Boston, MA (PRWeb) April 7, 2006

http://www.toprankresults.com – Search marketing expert, will Lee Odden, president of online marketing top rankings, will be speaking at the upcoming WebmasterWorld Pubcon conference in Boston, April 18 -. 20, 2006

Odden will be indicated how the integration of online public relations tactics with blog marketing and search engine optimization can deliver a distinct advantage to marketers who desire a high brand awareness and increase online sales to build.

Traditional public relations initiatives can significantly improve results by using online exposure opportunities. For example, many pitching efforts lacking impact because they ignore the fact that the press releases are documents that can be indexed and ranked by search engines. Press releases that are optimized effectively can improve media coverage and also help search engine rankings.

business blogs can be very effective tools to communicate with prospects, customers and journalists. Blogs are also inherently search engine friendly and when properly optimized, can provide a significant boost to search engine rankings of a web site.

“Companies may have a competitive advantage in marketing by integrating search engine optimization and blog marketing tactics such as press releases,” said Lee Odden. “The marketing synergy created by integrating SEO, blogs and press release optimization gives a huge advantage over traditional PR itself.”

Lee is joined on the panel by David McInnis, founder and CEO of PRWeb, a leading News Wire Service, Robin Liss, founder and president of Camcorderinfo.com and Lawrence Coburn, President of RateItAll, Inc.

Join Lee Odden and his distinguished colleagues at WebmasterWorld Pubcon 2006 to learn how to integrate SEO, blogs and online PR can have a positive impact on increasing prospect research, sales and brand visibility online

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Session: “Public Relations”

Date: Wednesday, April 19

Time: 10:15 to 11:30 EST

Location: Hynes Convention Center, Salon D, Boston, MA

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Subscribe WebmasterWorld Pubcon 2006 at http://www.pubcon.com/register.htm

More information about the integration of blogs, SEO and online PR, plus a copy of “The Lowdown on Press Release Optimization” by Lee Odden on http://www.misukanisodden.com/Integration.php


About Online Marketing

top rankings

Online Marketing

top rankings (http://www.toprankresults.com) is a leading search marketing agency with integrated search engine optimization, online public relations and blog marketing services. Top rankings is listed as a top ten global SEO firm by topseos.com and Promotion World and is the only Minnesota search marketing firm included in Marketing Sherpa’s Guide to Search Engine Optimization companies.

Founded in 2001 by veteran online marketer Lee Odden, top rankings is a member of the Search Engine Marketing Professional Organization (SEMPO.org), Search Engine Marketing Council of the Direct Marketing Association (the-DMA.org), and serves the Board of Directors for the Minnesota Interactive Marketing Association (MIMA.org). Odden publishes the award-winning Online Marketing Blog and his articles often appear on WebProNews, Search Engine Guide, Search Engine Journal, ISEDB, AllBusiness.com, Lockergnome and numerous business publications on the topics of SEO, blogs and online PR. Odden is quoted in U.S. News, The Economist and DM News and speaks at Search Engine Strategies, WebmasterWorld Pubcon, ACCM, eComXpo and DMA conferences.

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