New survey finds more than ninety percent of the College Faculty use social media at work

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New survey finds more than ninety percent of the College Faculty use social media at work

Denver, CO (PRWeb) April 11, 2011

College faculty are twice as likely as other employees are using social media as part of their work, and more than 80 percent of the faculty are using some form of social media in their education, according to a new survey by the Babson Survey Research Group and Pearson. The results were presented at Cité 2011, Pearson’s 12th annual higher education technology conference.

The survey of nearly 2,000 faculty found that over 90 percent of college faculty use of social media at work, compared with 47 percent of workers in other industries. In class, 80 percent of respondents report using social media for a particular aspect of their training. Of these, nearly two-thirds using social media in their class sessions, and 30 percent after the content for students to look beyond the classroom.

“Faculty are big users of and believers in social media – nearly 80 percent use at least one online social media site for their professional careers to support activities. More than three quarters visited a social media site in the past month for personal use, with half of those posting content, “said Jeff Seaman, Ph.D., co-director of the Babson Survey Research Group.

More than 40 percent of faculty say they require students to read or see social media as part of a course assignment, and 20 percent assign students to comment or to social media sites to place. Almost half of the faculty use of video and other sites in their education, with another third using video alone.

“My students have to leave their university experience, informed and ethical citizens twenty-first century,” said Krista Jackman, professor of English at the University of New Hampshire. “Social media in the university classroom, a mix of science to promote the incredible power of social networks to ultimately help students responsibly maneuver through an ever more technologically-oriented world.”


Faculty

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using social media to support professional career activities has the largest number by using YouTube, Facebook and blogs. Facebook daily use on 11 percent exceeds all other sites. The majority of faculty report, more than one social media site for personal use, and almost 30 percent to three or more sites. Facebook and YouTube are the most visited for personal use.

addition, faculty say concerns about privacy, the integrity of students’ entries and the time required of the faculty are important or very important barriers to social media. Still, the vast majority believe there is value in social media for education, YouTube and other online videos and podcasts as the most valuable use for the class, followed by blogs.

The survey valuable insight into how faculty embrace social media in all aspects of their lives, including the class offers, and stresses the importance of investing in these instruments to enhance students’ learning, “said Don Kilburn, CEO of Pearson Learning Solutions. “This is exactly the strategy we pursue in Pearson, as evidenced by our partnership with Columbia University to an innovative online learning program that uses social technology platform to Pearson’s design to support cooperative learning.”

About Pearson

Pearson, the world’s leading learning company, global reach and market-leading businesses in education, business and consumer publishing (NYSE: PSO).

Media contact: Susan Aspey, susan.aspey (at) Pearson (dot) com or (800) 745-8489

About Babson Survey Research Group

The Babson Survey Research Group at Babson College has regional, national and international research projects, including survey design, sampling methodology, data integrity, statistical analysis and reporting.

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