Why your marketing budget should include SEO

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Why your marketing budget should include SEO

article by Jordan Kovats

Many small business owners make the mistake of thinking that search engine optimization, also known as SEO, is simply a passing trend – but they could not be more wrong. In fact, exact target marketing consultants Econsultancy and recently a survey of more than 1,000 companies and found that 24 percent of their marketing budgets spent online in 2010. But that’s not all, 64 percent of these companies plan to increase spending on SEO in the coming years. Why? Because it works.

Benefits

of adding SEO to your marketing budget

Many small business owners are reluctant to their marketing budgets to shift from more traditional forms of advertising such as newspapers, yellow pages and radio and television spots. But who do the transition will soon discover how SEO can effectively promote their products and services. The benefits of search engine optimization are:

• higher rankings in search engines like Google, which means more visible to your target audience
• Increased call charges, because organic traffic from search engines translates. to targeted, pre-qualified traffic that is already interested in what you have to offer.
• Organic SEO continues to deliver results in the long term, which means you a bigger return on your marketing dollars.

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These are just some of the benefits that a well-designed search engine optimization campaign has to offer, but the bottom line is that SEO is the most effective method for generating leads, period. Think about it – SEO offers direct access to your potential customers and the public by putting your company and products or services directly to interested prospects. They want what you have, you just have to make sure they find him, and that’s what search engine optimization for you.

SEO is a long term strategy

It is important to remember that just like traditional advertising, investing in SEO is not a one shot deal. To truly reap the benefits of greater visibility for your business online, search engine optimization you need to keep a part of your marketing budget in the long term. We can make some entrepreneurs cringe, but remember, your marketing dollars go much, much more online. Not only that, but your SEO efforts will momentum to get over time, because every article, blog post or press release that you publish online for your business is permanent, unlike print advertising, which only produces short term results.

About the author

For more information about these and other Search Engine Optimization or SEO tips, visit our website http://www.theSEOguys.ca

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