E-commerce has been contributing to the global economy significantly during the past decade, as more business owners and entrepreneurs look to build their own online empire. As the Internet continues to grow, and more people start to use the Internet, companies in all industries are beginning to compete heavily for customers on the World Wide Web. This creates a situation in which hundreds of thousands of online purchases take place on a daily basis, with millions (or even billions) of dollars being spent and made in online purchases. However, most people don’t realize that the job of securing such transactions is entirely up to the web hosting provider, who is responsible for utilizing the correct applications, security precautions, and technological advancements to ensure the safety of your financial details and those of your customers. The following are three ways Web hosting providers secure e-commerce transactions.
Advanced Data Encryption
The first line of defense web hosting providers use to secure online transactions is advanced data encryption. When a visitor comes to your site and decides to make a purchase they are directed to a secured checkout page. All data that is submitted by the site visitor through this page is completely scrambled before it is securely transmitted to the web server, where it is unscrambled and decoded using a key that is only generated once, and is only accessed by the receiving server. In essence, even if someone was able to intercept the data as it moved through your website to your web server, they would not be able to understand any of it because it would be completely encrypted. The current industry standard for webpage encryption is SSL (Secure Sockets Layer), which is why it is common to see SSL certificates posted on checkout pages. In fact, some online shoppers will not even place an order if they do not see an SSL certificate, or a checkout page URL that begins in HTTPS.
Instant Suspicious Activity Notifications
Another way web hosting providers keep your e-commerce transactions safe is by providing instant notifications via e-mail or cell phone text. These notifications can be enabled within your web hosting control panel, and are automatically sent out if any suspicious activity occurs. Activities that would cause a notification to be issued may include account detail changes (for example if someone changed the default e-mail address on the web hosting account), or any personal details related to account administration or domain ownership. By having the ability to have notifications sent to your e-mail and cell phone text you can keep a hacker or cyber criminal from stealing ownership of your domains or web hosting account and utilizing the financial details of your customers nefariously.
Payment Processing Technology
Web hosting providers also secure checkout pages by utilizing payment processing technology, which allows your customers to provide their credit/debit card or payment details to a third party online payment processor (such as PayPal). Payment processors are simply financial institutions that collect and accept payments on behalf of web site owners, so that no sensitive financial data can be intercepted by someone that is spying on a secured checkout page. By utilizing a business-class web hosting plan that includes payment processing capabilities you can sure that you’ll be able to accept all popular payment types.