Ad Filtering with Adsense

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Ad Filtering with Adsense

article by Mike

Google’s filtering mechanism for displaying a number of factors. Let’s take a look at some of these factors:

1 Relevance to the content: This is the single most important Ad filtering criterion that is used by the Google AdSense program. In fact, it is this filtering concept that Google AdSense program provides an important advantage over the other advertising programs. The Google AdSense program determines the main topics / themes of the website content and serves ads that are relevant for the same. Since Google AdSense is a global program, the relevance of the ads in terms of geography and language of the content is checked on the website. Note that AdSense really in a variety of languages ​​not only English be used.

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2 Appropriateness of content: Web sites on various topics. There are websites that related strictly to adult themes, while the other sites are family friendly to it. Because Google’s AdSense program is open to all website publishers and advertisers (which correspond with the AdSense program policies), Google also controls the content of the ads to prevent offense to anyone who sees the ads. Google does this by using sensitive language filters and language experts. Google uses strict rules and guidelines for conducting a review of the editorial content of the ads. You will also be asked to provide information on what type of advertisements (eg, sexually oriented, war oriented etc) you have to be extravagant for your site.

3 Competitive filters: Google Ads is the content of Web based, it is quite possible that the ads of competitors on a site that will get sold a particular product or service displayed. To avoid this, Google offers a way to the site owner said they are competitors or advertisers whose Ads should not be displayed on the site.

4 Choose your own: You can also standard ads, which in the case of Google AdSense program is to be shown not in a position to ads on your site (due to unavailability of suitable Ads, etc)

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