Social networks – a brief overview

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Social Networking – A Brief Overview

When and how did it start?

Early social networking Web sites started in the form of general online communities such as Geocities and Tripod (1995). These early communities focused on users interact through chat rooms, and sharing information and ideas around a theme via personal homepage publishing tools, and that was a forerunner of the modern blog. One of the first social networking sites began what would be the most common form of the social network launched in 1997, which was On this site user profiles can be created, messages sent to users on a “friends list” and the other members are sought who had similar interests to yours in their profiles.

Why Did It Start?

Social Networks were created as a way for people to an online community that shares interests and / or activities and were looking for a particular way to share that interest with others at large. Most social network services are web based and offer a variety of ways for users to communicate, such as email and IM services. In general, social networking allows individuals to create a profile for themselves in the form of a personal page, and can be divided into two categories: internal and external social networking sites. An internal networking site is one that a closed circuit with only that of a particular workplace, educational institution or organization, allow users to connect and share information for a very specific purpose. An external networking site is one that is open to the public is great and allows users to post and with a large audience on a variety of topics are.

Who started it?

While Six Degrees would come to be known as the first mainstream social networking site, it was largely ahead of time. It was early in the new millennium, when the major players of the Social Networking scene began to surface. 2004 saw the launch of Friendster, quickly followed by MySpace and Bebo. Early in 2005, MySpace had already established itself as the powerhouse of the social networking field, he was reportedly more hits per day than Google. In 2006 the then almost unknown site Facebook itself open to the public in general. Until that time, had contacted a restricted network only available to U.S. students. As it is already basic core of loyal users and the ability for user-generated add-on content quickly became the fastest growing site in the world. According to comScore Media Metrix, the top three social networking sites MySpace, Facebook and Bebo had logged a total of 184.4 million visitors in June 2007 alone. In 2007 the online world saw the rise of Twitter, the site that allowed users to “tweet” short updates about themselves of all their “followers” a real-time view of their world and quickly became a favorite for on-line mobile users.
According to an article written by CNN reporter Lisa Respers France “In an era when even the president of the United States a Facebook page and the audience texted and twittered on the day of the inauguration, the power of online social networks, and digital is clear. “For the majority of the media, the phenomena of social networking is touted as allowing the world to become a part of the same conversation.

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the upside for the users of the various social networking sites is fairly straightforward. It enables them to connect, locate, rediscovering and enjoying friends and other subjects, regardless of geographic location. It seems that online there is a place for everyone. Companies can get particularly a blessing from the social networking revolution. Using custom social networking software they are able to reach a much larger audience, and on top of current trends and events that allow them to better understand their customers and accordingly tailor their approach to stay.


While it is a positive way to connect with the online world, social networks also has a downside. The availability of information makes identity theft a risk, as unscrupulous users who use the sites to malware and viruses. For those who choose to avoid these pitfalls by avoiding the sites in total, are also at risk of falling behind the events in their social circle and appearing aloof or unfriendly. For companies, the biggest damage that a social network can do, its reputation. A bad experience with a customer or client can spread like wildfire through the networks leaving the business scrambling to do damage control which carries both social and monetary penalties.

Where does it go?

Michael Rogers, a columnist for MSNBC, wrote: “The Internet world is relentlessly enthusiastic in its embrace of the latest and greatest, and this year’s new social networking flavor. Between MySpace, Facebook , LinkedIn, Twitter, Bebo and scores of smaller start-ups, like social networking ready to take over the Internet. Indeed, some digerati have suggested that Facebook, by allowing developers to mini to write applications called widgets, the new Internet should be. “As technology moves forward, so the social networks of like-minded people together from all over the planet, a true global community.

Cheryl is a marketing consultant for PLANETwebfoot


The Kids’ Internet Safety Alliance (KINSA on Virtually Safe videos to help parents and caregivers understand what children do online. This segment discusses social networking. For more information on KINSA, go to http

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