When I started my first web hosting company in 1999, I didn’t know much about marketing.
(That’s kind of an understatement, actually. Someday I’ll share a bunch of very embarrassing stories about my early mistakes and missteps, but that’s not what I want to talk about today.)
But I stumbled upon a brand new form of online marketing called “pay per click”, and I kind of figured it out. To my amazement, that one traffic source helped me create a really big hosting business faster than I could have imagined. And I did it profitably.
Fast forward almost 11 years, and you may have heard of “pay per click” by now. In fact, that form of advertising represents about 99% of the revenue of a little company you might recognize: Google.
Google’s pay per click program is called AdWords. The good news is, it’s still one of the best kept secrets in marketing today. I mean, how many of your friends and neighbors have even heard of AdWords?
One of IX Web Hosting’s guest experts is my friend Howie Jacobson, who wrote the book, Google AdWords For Dummies. Not only is he an AdWords expert, but he can explain it to the rest of us
Here’s a short video tutorial by Howie, exclusively for IX Web Hosting customers, on how to use AdWords to bring hungry prospects to your web site.
Watch the video here:
If you find this helpful, make sure to sign up for the zero-cost webinar on January 20, co-hosted by Howie and David Bullock, our resident SEO and Social Media expert. The topic: “How to Develop X-Ray Vision in Your Market.”
Wednesday, January 20, 2010
Noon EST (9 am PST)
- Is an online market worth your time?
- How much profit can you expect?
- Messages that will attract the perfect buyer
- What to show visitors to predispose them to buy
You can find details and register just below Howie’s video clip.
The webinar is in just 9 days, and space is limited, so don’t procrastinate and miss out!
Wishing you health, happiness and prosperity,
Fathi Said, CEO
IX Web Hosting