Bob Parsons, the founder of the discount domain name megasite www.GoDaddy.com is a real character. Marine, war veteran, entrepreneur and self-taught software engineer, Mr. Parsons is the kind of guy most men would like to have beer with. He made $ 64 million buy selling his software company to Intuit back in 1994, then went on to create the world’s most recognized domain name registrar.
Some might find some of his advertising campaigns cheesy, but I totally get it. He’s not trying to use silly gimmicks to distract people from bad advice or bad deals. He’s actually providing a great service at a great price, and sharing useful advice, anecdotes and wisdom on the side, as a way to keep his audience smiling and coming back for more. The way I see it: There’s nothing wrong with adding fun to serious content.
In his latest video blog entry about negotiating, Parsons once again offers great advice, and adds lots of fun too. He’s got all kind of silly nonsense going on in the clip, but all that is just keep you smiling while he shares sage advice with viewers. I think he’s a brilliant mix of P.T. Barnum and Bill Gates. Check out his latest video blog (episode #31) about negotiating here. Enjoy.