Reseller web hosting plans include all of the necessary tools and resources to build, maintain, and market a successful web hosting business. This unique type of hosting provides server resources at wholesale cost, which can be split up and allocated to clients by the reseller in various sized plans for maximum profits. A crucial aspect of soliciting new customers is setting yourself apart from your provider and other competition within the web hosting industry. Most people do not want to purchase web hosting from a reseller knowingly, as they feel that they are purchasing a service of less value for the price because the sale is being mediated by a party that is basically collecting a commission. Thus, it is imperative to set yourself apart from your provider and other web hosting companies in the industry by utilizing branding, unique web hosting plans, a professional web hosting site, and customized control panels that accommodate the specific needs of your clients.
Control Panel Branding
The control panel is the main interface that your clients will interact with when they log in to their web hosting account. Thus, it is important to make sure they are satisfied with the overall appearance and functionality of this administrative tool. Fortunately, you can enhance the professionalism of your web hosting business by branding your control panel with a custom logo. When your web hosting customers log into the control panel, they’ll see your company logo in the top corner, giving them even more confidence to continue using your hosting service, and conduct other business with you in the future as well. Something as simple as this logo can significantly heighten client morale, and may be all that is needed to separate your business from the rest.
Choosing the Best Control Panel
Although the majority of web hosting providers include a specific control panel with each of their reseller hosting plans, some plans give you the freedom to install any control panel you’d like for your clients. Plus, you have the option of either adding additional functionality to the existing control panel offered by the reseller hosting provider, or you can install a new control panel that is a more enterprise-level solution than the conventional control panels such as cPanel. Since most control panels are open source applications, they can be expanded upon and improved by developers to create a custom solution for your clients based on an industry-standard platform.
Customizing and Improving the Control Panel
Providing your customers with detailed video tutorials and instructions on how to utilize all of the modules within their control panel is also an important step in setting your web hosting business apart from the competition. Make sure the control panel includes a simple installation utility such as SimpleScripts, in order to facilitate the process of installing scripts such as content management systems and site builders on your clients’ websites. As a reseller you have the ability to allocate a specific amount of server resources to each control panel interface, so it is important to ensure that every client is given all of the basic necessities to accommodate their level of online business.