A perspective on the domain industry in 5-10 years

Posted by: Admin  :  Category: Domain Names & DNS

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I have been thinking about how the domain name industry will look like in 5 to 10 years. Do you still think that domain names would still be fetching the same high prices like have seen in the recent past? Last week, DNJournal reported that GamesForGirls.com sold for USD$ 0.5m. I know beauty is in the eyes of the beholder, but I am not whether such a price is a clear reflection of the value of that domain name. Several sources show that the domain name receives about 44,000 unique visitors per month. Let us do the math to find out how much the name would be worth if only parked with a landing page targeted/optimized for the keyword “flash games”.
Given that Cost Per Click for the keyword “flash games” is $ 0.47 then assume that the CTR will be about 40% (game sites tend to have high clickthroughs), then GamesforGirls.com is bound to generate about $ 8272 per month (all other factors remaining constant). In a year the domain would generate approximately $ 100,000. If the buyer followed the same logic when buying the domain name then he paid a decent multiple of approximately 5 years (Earnings Before Interest Tax). That is not a bad deal in today’s market but the big question is where PPC is going to be in 5-10 years from today. For those who do not know the biggest PPC vendor is Google which offers two programs namely: Adwords and Adsense. For sure, Google as a company is playing its cards right by diversifying into mobile using the Android operating system.

In the long term I do believe that PPC is going to continue losing ground to social media, search engine optimization, email marketing and something else that is yet to be invented or is still unknown to me. Many companies are increasingly diversifying/migrating their marketing campaigns from PPC to Search Engine Optimization, email and social media. The costs of email marketing and social media marketing are relatively lower than search engine optimization. SEO tends to be expensive given the high level of resource commitment especially link building but its results are long-term.
Of course content is King in the eyes of the Searching Engines. Following the tweak in Google algorithms last week to drop content farms, it is a clear illustration of how of how relying entirely on Google for traffics can be a dangerous scheme especially if you are not playing by the game rules. However, I wonder whether there are no legitimate businesses who businesses have since lost their rankings even thought their content might be quality.

I think generic domain names with type-in traffic will most likely appreciate in value. However, most SEOs admit that it is very difficult to rank single word domains names such as “finance.com”. This is where ranking factors kick in – think about authority. If you search for “finance” Google Finance, Yahoo Finance, Wikipedia, CNN Money among other heavy weights will fill the first 9 SERPs spots.

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And there is also a current discusion about what impact vanity URLs will have on domain names. For your information an example of a vanity URL is http://www.facebook.com/dnsblogs [i do not own this one]. If more and more people shift to using vanity URLs, does that mean that I will lose traffic to Facebook? SEO requires patience and hardwork, which some companies, which want a quick ROI, might not have.
For a new retailer, who wants to sell consumer electronics over the internet, email marketing might not make any sense in the beginning because there is no established mailing list (unless list is acquired through other means which could amount to spamming). This is when PPC kicks in if he/she decides to run Google Adwords ads and generate leads quickly. Logically speaking email marketing should follow every successful PPC campaign. The retailer will gather customer data including emails. If the law allows, the retailer can deploy daily email marketing campaigns directly to his old customers. This has the effect of reducing PPC budget by cutting the middleman (Google and domain owners).

There are studies which have shown that email marketing combined with social media lead to superior CTR. Coupled with its cheapness/popularity as medium, and ease of implementation and differences in regulation, email marketing offers a goldmine for a lot of companies. Email marketing is easy to implement given that all that a company needs is a campaign manager such as Aweber.com (advanced programming) and an in-house team (one employee) to take care of the template design and deployment. This is the reason why I think PPC might come under increasing pressure from other forms of internet marketing. I might be wrong because email communication has come under attack from social network sites such as Facebook. Nevertheless, I do not see a time when there will be no email communication.

Of course, we need to focus on mobile computing which has already gathered steam powered by luxury phone manufacturers like Apple and Samsung. For obvious reasons, such as screen size, mobile traffic is difficult to convert but I think tablets and smartphones might be a goldmine for app developers and game publishers. There is also the issue about about emerging markets where PCs never picked up but mobile internet is a major force to reckon. Emerging markets like South Africa, Malaysia, India and Singapore are witnessing hundreds of thousands of new internet users every day via mobile devices. I think this is where future growth in terms of internet traffic will be witnessed. Mobile content (games?) will be key. The nature of the content is anybody’s guess – games, news aggregation? I do not think growth of domain name registrations will dry out completely but we are likely to see a slight drop in the growth rate especially in the gTLDs where domainers have staked their presence. And theme of my rant is that ccTLDs are likely to be the next big thing…


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What Does a Managed Web Hosting Provider Do?

Posted by: Admin  :  Category: Web Hosting

If you’ve been shopping for a web hosting plan recently, you’ve probably read that plans that utilize dedicated servers are the most powerful and robust on the market. While this is true, it is important to note that there are two types of dedicated hosting – managed and unmanaged – each one geared towards a completely different type of webmaster. An unmanaged dedicated web hosting plan essentially puts you in complete control of the web server, so that you are effectively leasing a server that is stored in a remote location. A managed dedicated web hosting plan gives you access to comprehensive support and customer service that allows you to focus on the important aspects of your online business, while the web hosting provider deals with server administration tasks. So what exactly does a managed web hosting provider do that an unmanaged web hosting provider does not?

Server Setup

When you purchase a managed web hosting plan, you have the option to choose which operating system you would like on your web server. It is important to note that Windows web hosting is usually more expensive than Linux hosting, because Windows is not a free open-source operating system like Linux. When you make your decision and purchase a plan, a managed hosting provider will automatically install the desired operating system and set up the server so that is fully functional before you ever log into your control panel. With many cheaper unmanaged hosting plans there is no operating system installed on the server, or an undesirable operating system is installed, so the webmaster is required to install the software and set up the server themselves.

Server Backups and Maintenance

Managed web hosting providers also perform the task of keeping the hardware and software configuration of your web server secure at all times. To do this, the managed web hosting provider will make complete backups of your entire web server on a routine basis, and then store the backups on several redundant servers to prevent data loss. Within unmanaged web hosting plan you would need to log into your control panel, which you would have to install first,  and manually create a backup of your server. Theoretically you could create a Cron job within an unmanaged hosting plan to have server backups performed automatically on a scheduled basis, however this is much more difficult than simply using a managed hosting plan. Managed hosting providers also defragment web servers and perform daily server maintenance to ensure that the server is functioning optimally at all times.

Technical Support and Customer Service

The level of customer support and services offered with a managed web hosting plan is leaps and bounds above that offered with an unmanaged hosting plan. In fact, many unmanaged hosting providers do not offer technical support at all, and may require the webmaster to use their own internet technology specialist or assistant in order to fix problems that occur within the software installed on the server. Most managed hosting providers offer 24-hour technical support and comprehensive customer service, which is an essential feature for the vast majority of novice to intermediate webmasters.

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The Small Business Homepage Construction

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The homepage of a website has to be designed with extra care. This is the first page a viewer will see on the website. The page needs to be clear with informative information and must look attractive and professional. If the viewer likes the homepage, I can guarantee the viewer will remain on your site exploring the contents. These chances have to be capitalized to convert the viewer to a potential customer. One of the main reasons that brought the \viewer to your site may be searching for the
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Distinctions Between Shared And Dedicated Servers

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For users who wish to have their websites viewed both publicly and privately on the internet, it is possible through the use of hosting service which allows them to upload their website on the internet. It is worth noting that before setting up on the hosting, a user must have decided on the domain name and ensure to register it. There are three alternatives to hosting service by a provider that a user can select from.
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The Apache Software Foundation Announces Apache Chemistry as a Top-Level Project

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Open Source implementation of the CMIS standard widely used in Enterprise Content Management solutions, such as Adobe, Alfresco, Nuxeo, OpenText, SAP, and more.

Forest Hill, MD – 23 February 2011 – The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of nearly 150 Open Source projects and initiatives, today announced that Apache Chemistry has graduated from the Apache Incubator as a Top-Level Project (TLP). This signifies that the Apache Chemistry community and products have been well-governed under the ASF’s meritocratic, consensus-driven process and principles.

Apache Chemistry is an Open Source implementation of the OASIS CMIS (Content Management Interoperability Services) standard. The project provides an interoperable API to CMIS repositories such as Alfresco, EMC Documentum, IBM FileNet, Microsoft SharePoint, Nuxeo, OpenText Enterprise Library Services, and other CMIS-compliant content repositories. It also provides libraries to build CMIS-compliant repository connectors.

“Apache Chemistry is successfully driving adoption of the CMIS standard,” said Apache Chemistry Vice President Florian Müller. “An Apache Open Source implementation of CMIS is ideal for growing a developer community around the standard, which will improve interoperability, create new tools, and foster innovation.”

Originally submitted to the Apache Incubator in May 2009 as a single, Java-focused project, Apache Chemistry today comprises the following sub-projects:

  1. OpenCMIS – CMIS client and server libraries for Java, as well as test tools for content repository developers and client application developers. Version 0.2 was released in January 2011;
  2. cmislib – CMIS client library for Python. Version 0.4 was released in February 2011;
  3. phpclient – CMIS client library for PHP. Already used in production, the sub-project’s first release will be made in the near future;
  4. DotCMIS – CMIS client library for .NET.  Contributed to the Apache Chemistry project in January 2011; work is underway on its initial release.

Apache Chemistry is widely used in enterprise content management solutions and for CMIS implementation verification. Its flagship sub-project, OpenCMIS, is deployed in both Open Source and commercial products and solutions by Adobe, Alfresco, Metaversant, Nuxeo, OpenText, OpenWGA, and SAP, among others.

“Nuxeo is very happy to see Apache Chemistry finalize its incubation phase and move forward to become a top-level Apache project”, said Florent Guillaume, Director of R&D at Nuxeo. “We have supported Chemistry from the start, and we are so confident in the technology that we have included it as a core connector for the Nuxeo Enterprise Platform. Through Chemistry, many software platforms, such as Java, Python, PHP, and .NET, will be able to adopt the CMIS specification, which benefits both servers storing content documents or other assets, and the applications interacting with them.”

“CMIS is here, it works and it works well,” said Nathan McMinn, Software Engineer at Ansell. “Having a standard interface to our content repositories makes integrating Ansell’s various CMS systems with our applications much simpler. While the server support for the standard is of course essential, it is of limited value without stable client libraries. Sure, we could write our own client interface to CMIS, but with a project like Apache Chemistry there is no need. Chemistry gives us the tools we need to connect most of our major platforms (based on PHP, Python and Java) to our existing content stores, saving us time, money and headaches in the process.”

Supporting Standards Drives Industry Adoption

Many Apache Chemistry code committers are also members of the OASIS CMIS Technical Committee. The project is community-driven, allowing for greater transparency and direct feedback during the definition and improvement process of future CMIS specifications. Two OpenCMIS sandbox projects are currently being used to implement and test new CMIS 1.1 features.

“As a supporter for open source and open standards, Alfresco is pleased to have contributed resources to the Apache Chemistry project and to see it pass through the incubation phase,” said John Newton, CTO and Chairman at Alfresco. “Alfresco was instrumental in driving the CMIS standard from its inception. The Apache Chemistry project will drive wider adoption of CMIS and allow developers to build new social content management applications leveraging the Alfresco open source platform.”

“The big benefit of CMIS for customers is that it lets them do more with content no matter where it’s located across the enterprise,” said Richard Anstey, Vice President of Product Management at OpenText. “With the graduation of Apache Chemistry to the top level, a number of barriers to broader CMIS adoption are being removed. This will help ensure that customers derive maximum benefit from their investment in the OpenText ECM Suite 2010, which offers CMIS support for server-to-server and server-to-client interoperability.”

“SAP envisions the usage of OpenCMIS as a base technology in the SAP NetWeaver® platform,” said Björn Goerke, senior vice president, Technology and Innovation Platform Core, SAP. “The OASIS specification, which has been developed through co-innovation efforts, is driving forward standardization, through which our customers will be able to gain more from their existing content management systems with SAP® applications.”

“Apache Jackrabbit welcomes Apache Chemistry as a sibling top-level project,” said Apache Jackrabbit Vice President Jukka Zitting. “We helped mentor the Chemistry community early on, and we are excited to see them reach this milestone. The success of Chemistry and CMIS is another testament to the combined strength of open source and open standards.”

Availability and Oversight

All Apache products are released under the Apache Software License v2.0, and are overseen by a self-selected team of active contributors to the project. Upon a Project’s maturity to a TLP, a Project Management Committee (PMC) is formed to guide its day-to-day operations, including community development and product releases. Apache Chemistry source code, documentation, and related resources are available at http://chemistry.apache.org/.

About The Apache Software Foundation (ASF)

Established in 1999, the all-volunteer Foundation oversees nearly one hundred fifty leading Open Source projects, including Apache HTTP Server — the world’s most popular Web server software. Through the ASF’s meritocratic process known as “The Apache Way,” more than 300 individual Members and 2,500 Committers successfully collaborate to develop freely available enterprise-grade software, benefiting millions of users worldwide: thousands of software solutions are distributed under the Apache License; and the community actively participates in ASF mailing lists, mentoring initiatives, and ApacheCon, the Foundation’s official user conference, trainings, and expo. The ASF is a US 501(3)(c) not-for-profit charity, funded by individual donations and corporate sponsors including AMD, Basis Technology, Cloudera, Facebook, Google, IBM, HP, Matt Mullenweg, Microsoft, SpringSource, and Yahoo!. For more information, visit http://www.apache.org/.

“Apache” and “Apache Chemistry” are trademarks of The Apache Software Foundation. All other brands and trademarks are the property of their respective owners.

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The Apache Software Foundation Blog

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Posted by: Admin  :  Category: Domain Names & DNS

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